Services Marketing Name：Hang Hu Student number: 12350648 Date:26/03/2014 Introduction: As a Level 2 student studying Advertising and marketing‚ Service marketing plays an important role in my study. Service marketing is a sub field of marketing which covers the marketing of both goods and services (Wikipedia.com‚ 2014). It is considered to be a special kind of marketing‚
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Detailed explanation of the principles of customer service Principles of good customer service is very important to give excellent customer service and to make the customer want to return the importance of customer service is to ensure the needs and wants of customers are met by the organisation‚ meeting customer expectations and ensuring satisfaction. Customer service aims to provide support and the best experience to a customer through actions that are taken by the seller. This includes actions
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Service means the process aimed at meeting customer expectations‚ which is fundamentally based on the direct or indirect interaction of the customer and the supplier. The result of the service typically manifests itself in an intangible form. Service quality is a way to manage business processes in order to ensure total satisfaction to the customer on all levels (internal and external). It is an approach that leads to an increase of competitiveness‚ effectiveness and flexibility of the entire company
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customer that enters into your company is very important. Having good communication is important when dealing with different people who are related within your company. Customer satisfaction is very significant. It measures how the products and services supplied by a company meet the customer’s satisfaction. It is good to have positive feedback from customers and to be able to give them the chance to tell you how they feel about the company and also what can be fixed or what they really enjoyed
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define. In general‚ an improvement in service design and delivery helps achieve higher levels of service quality. For example‚ in service design‚ changes can be brought about in the design of service products and facilities. On the other hand‚ in service delivery‚ changes can be brought about in the service delivery processes‚ the environment in which the service delivery takes place and improvements in the interaction processes between customers and service providers. Various techniques can be
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you do customers are needed – It varies from internal and external customers. Some of the major customer services are restaurants‚ retail stores‚ and manufacture companies. Many of these companies or stores need to understand the customers to be successful. Customer services in restaurants need to stress to the importance of keeping customers. For example‚ in the article‚ “Poor Customer Service: More Costly Than You Think” (Krummert)‚ states that external customers are expecting to get good value
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units dealing with diversity‚ customer behavior‚ customer loyalty‚ and exceptional service. Looking back I have learned that customer comments‚ whether they are good or bad‚ should always be taken into consideration‚ addressed and handled appropriately. By recognizing these comments I noticed that they can provide insight to the thought process of the customer and in turn could help improve not only the customer service department but the product as well. The success of a company relies on the customer
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CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree in Business English for International Communication at Srinakharinwirot University May 2010 CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree
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QUESTION 2 SERVICES QUALITY BENCHMARING Telecommunication Industries In Malaysia Overview The telecommunications industry in Malaysia has experienced significant growth in recent years. Currently there are three major popular company that operates in Malaysia other than Telekom Malaysia such as Maxis‚ Celcom and Digi. Payne (1994) States that Service Quality Benchmarking follows five stage process. Step 1: Define the competitive Area Define the competitive arena that is with whom we
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Customer Service What is Customer Service? Customer Service is any contact between a customer and a company that causes a negative or positive experience by a customer‚ it also means being able to exceed the needs and expectations of all their customers rather than just meeting them. “Excellent customer service is about creating a good impression: meeting the needs and exceeding the expectations of visitors‚ and making them feel welcome‚ excited and valued.” (http://www.rmg.co.uk) Who are
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