PROOF CHAPTER 1 LOGISTICS AND SUPPLY CHAINS Contents Learning objectives 3 Role of logistics 4 Supply chains 8 Aims of logistics 14 Activities of logistics 18 Importance of logistics 22 Chapter review 28 Case study – Ace Dairies 29 Project – useful websites 30 Discussion questions 31 References 31 Further reading 32 LEARNING OBJECTIVES After reading this chapter you should be able to: • understand the broad role of logistics • see how logistics support the operations of an organisation
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Model of Service Quality 2 2-2 Variations of the Gaps Model Five Service Quality Gaps Variations of the Gaps Model Six Service Quality Gaps Variations of the Gaps Model 13 Service Quality Gaps (Gaps Model gone wild) Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality The Customer Gap (Sometimes referred to as Gap 5) 2 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Service Design and
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environment SUPPLY CHAIN MANAGEMENT: A supply chain is the process of moving goods from the customer order through the raw materials stage. All organizations have supply chains of varying degrees‚ depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components‚ change these materials into finished products and then distribute them to the customer. Managing the chains of events in this process is what is known as supply chain management. Effective
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Letter of Transmittal Dated: 2nd May‚ 2012 Mohammad Anwar Hossain Assistant Professor‚ Department of Marketing‚ University of Dhaka Subject: Submission of Term Paper. Dear Sir‚ It gave us an immense pleasure in presenting this assignment‚ which was assigned to us as a term paper of Business Logistics (413) course. In this paper‚ we have tried our level best to carry out all the requirements of a term paper. We consider ourselves very
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Characteristic of services Intangibility Unlike products services cannot be counted‚ measured‚ or felt. It is difficult to explain to the customer what a specific feature in the service will give to the customer. As services are intangible‚ the perceptions of customers regarding the service may differ at any given amount in time. Each customer will have a different perception and experience about the same service. But in a hotel the quality of service is not only dependent on the courteousness
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Explain how the Ritz Carlton’s management objectives and goals allow the hotel properties to achieve superior service regardless of the workforce or culture of a country in which it operates its hotels. The legendary hotel company Ritz-Carlton made it clear that being an industry leader and a standard for customer service did not happen over night or come without risk. In fact‚ the early founders of the company established a lasting legacy by developing a distinct set of guiding concepts‚ which
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university of portsmouth | | |The marketing plan of the Coca-Cola Company | |Principles of Operation & Marketing Management | | | |Hemis Number: 632162
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Value Chain Analysis Many organizations do not achieve the profits they anticipate by using incorrect methods or models to determine the true costs of products and services. This failure to correctly assess the costs associated with business not only affects the profit margin‚ but the organizations competitive advantage as well. In order to asses whether the organization is failing to realize optimum resource allocation‚ the organization should look at the methodology first popularized by Michael
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lean practices on inventory turnover. International Journal of Production Economics 2010. DiBarra‚ Camilla. 2002. 5S - A tool for culture change in shipyards. Journal of Ship Production 18 (3):143151. Fazelle‚ E.‚ ed. 2001. Supply chain strategy. The logistics of Supply chain managment. Edited by McGrawHill. Frazelle‚ Edward. 2002. World-Class Warehousing and Material Handling‚ ed McGraw-Hill. New York. Gu‚ Jinxiang‚ Goetschalckx‚ and Leon F. McGinnis. 2007. Reasearch on Warehouse Operations: A Comprehensive
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Value Chain Analysis for Verizon Value Chain Analysis for Verizon Introduction The purpose of this essay is to evaluate the reasons for value chain analysis and the different ways Verizon Communications Incorporated can gain a competitive advantage over their competition. “Based in New York and incorporated in Delaware‚ the company was formed on June 30‚ 2000 and was developed from a merger between Bell Atlantic Corporation and GTE Corporation” (Verizon‚ 2012). Description of Theories/Core
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