BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current‚ fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan‚ b. Clean loan‚ c. Bill discounting‚ d. Advances‚ e. Pre-shipment finance‚ f. Post-shipment finance‚ g. Secured and unsecured lines of credit
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BBRANDING BANKING PRODUCTS AND SERVICES Table of Contents Executive Summary................................................................................................................................. 3 Business Case for Brand .......................................................................................................................... 4 Elements of branding ......................................................................................................................
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SERVICE MARKETING IN BANKING SECTOR AND RECENT PERCEPTIONS IN MARKETING THOUGHTS OF SERVICES MARKETING IN BANKING Marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in Turkey. New banking perceptiveness oriented toward market had influenced banks to create new market. Banks had started to perform marketing and planning techniques in banking in order to be able to offer their new services efficiently. Marketing scope in banking sector
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Call-Us Banking Services is a direct financial services company. It originated as a regional savings and loan company that eventually expanded into direct banking operations‚ which offers three different types of products; Retail Banking‚ Loan Services‚ and Insurance. Retail banking involves the normal group of products offered by a bank including savings and checking accounts. The loan services area is divided up into two divisions; Retail Loans and Personal Loans. Retail loans are offered on behalf
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Challenges for Mobile banking services Mobile banking is also popularly known as SMS banking or M-banking. It is the latest development in the banking sector that enables us to conduct banking transactions by using the mobile phone. Mobile phones are no longer a communication device‚ but can be used for several other purposes including executing business operations. After internet banking‚ it has added another dimension to banking by enabling any kind of banking transactions like payments‚ balance
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Ma. Eliza Jijeth V. dela Cruz Strategies of Two Banking Giants Many of us share a fairly basic view of banks. They are places to store money‚ make basic investments like term deposits‚ sign up for a credit card or get a loan. Behind this mundane view‚ however‚ is a highly regulated system that ties our day-to-day banking back into the wider financial system. Banking environment has become highly competitive today. To be able to survive and grow in the changing market environment banks are going
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What are the implications of a recovery model for mental health services and for service users/survivors? In discussing the implications of a recovery model on service users/survivors and mental health services‚ it is essential to define recovery. In illustrating the controversial nature of this concept it is pragmatic to discuss service users and workers in mental health because implications of the recovery model affect both‚ but in different ways. It is important to realize there is a division
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Content Page No. Acknowledgement - I. Introduction to Banking 1.1 Introduction 1 II. Organization Overview 2 2.1 Background history of AGD Bank Ltd.‚ 2 2.2 Business Model 2 2.3 Motto 2 2.4 Location 2 2.4 Organization chart of AGD Bank Ltd. 3 III. Banking Services and products 4 3.1 Accepting Deposits 4 3.2 Lending Loans 4 3.3 Remitting Money 5 3.4 Other customer services 5‚6 IV. Analysis of Departments at AGD Bank (Mandalay Branch) 7
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to enable primary decisions to be made regarding future management policy/change in the area of service failure/recovery. The justification for this report is: There is a current trend in service failure‚ resulting in possible unnecessary customer dissatisfaction. Customers are becoming increasingly aware of their rights and demand increasingly better quality service. Service recovery techniques have been employed to great effect by other companies and it would be foolhardy to not
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Recovery What is recovery? I think recovery means hope which leads a person to cure. Principles The principles of recovery-oriented mental health practice ensure that mental health services are delivered in a way that supports the recovery of mental health consumers. They are: 1. Uniqueness of the individual recognises that recovery is not necessarily about cure but is about having opportunities for choices and living a meaningful‚ satisfying and purposeful life‚ and being a valued member of
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