CASE STUDY: CUSTOMER SERVICE “SERVICE ENCOUNTER” Teacher John O’Grady Tammy Clarissa 24 March 2011 Contents Executive Summary 3 Introduction 4 Service Encounter 5-6 * Types 6-7 Conclusion 8 Bibliography 9 Executive Summary These days‚ services are very commonly sought. For a business‚ if one has good service towards its customers‚ it will surely gain repeat business‚ loyalty and thus‚ built relationships with their customers. Service encounter is mainly
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QUESTION 2 SERVICES QUALITY BENCHMARING Telecommunication Industries In Malaysia Overview The telecommunications industry in Malaysia has experienced significant growth in recent years. Currently there are three major popular company that operates in Malaysia other than Telekom Malaysia such as Maxis‚ Celcom and Digi. Payne (1994) States that Service Quality Benchmarking follows five stage process. Step 1: Define the competitive Area Define the competitive arena that is with whom we
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Customer Service What is Customer Service? Customer Service is any contact between a customer and a company that causes a negative or positive experience by a customer‚ it also means being able to exceed the needs and expectations of all their customers rather than just meeting them. “Excellent customer service is about creating a good impression: meeting the needs and exceeding the expectations of visitors‚ and making them feel welcome‚ excited and valued.” (http://www.rmg.co.uk) Who are
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Zeithaml & Bitner (2003: 85) states that: "Service quality is a focused evaluation that reflects the customer’s perception of specific dimensions of service: reliability‚ responsiveness‚ assurance‚ Empathy‚ tangibles. Satisfaction‚ on other hand‚ is more inclusive: it is influenced by perceptions of service quality‚ product quality‚ and price as well as situational factors and personal factors Zeithaml & Bitner (2003: 85) states that: "Service quality is a focused evaluation that reflects the customer’s
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Moment of Truth Aldo is the object that we chose to observe and study their customer service quality. Aldo is a private corporation that owns and operates a worldwide chain of shoe and accessory stores. Based on our observations‚ we felt dissatisfied through its customer service for the following reasons: 1. POOR GREETING. The staffs are not greeted the customers immediately. Although they are busy with others‚ they still can give a smile and quick greeting‚ and tell them they will be attended
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The Gap model of service quality was developed by Parasuraman‚ Berry and Zeithaml (1985)‚ and more recently described in Zeithaml and Bitner (2003). It has served as a framework for research in services marketing‚ including hospitality marketing‚ for over two decades. The model identifies four specific gaps leading to a fifth overall gap between customers’ expectations and perceived service. The five gaps Customers have expectations for service experiences and they use them to measure
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Current Trends In Human Services The current economic and political climate has had a profound affect on the human services fields and has impacted those served in a very real and direct way. The Affordable Healthcare Act (AHA) for example has created such a backlash in the political and economic arenas that it has even caused the United States government to shut down due those who resist and fight its implementation and continues to be a heated debate. The relationship between economic and political
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This article considers customer services in a business to business relationship. This essay will summarise they key findings and methodology‚ and People aspect of services marketing. The article identifies the importance of customer service within a service provider’s organisation‚ areas in which customer service may be affected by the marketing mix and additional three P’s. The article defines that it isn’t just one specific P‚ that has an effect on customer service but all of them are inclusive
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Customer service standards and conditions:. Right to Be Informed I consider buying from you the right information to help you make the right decisions about the products and the customer must supply. If you sell the wrong product or it is deliberately false information to the customer‚ he may bring an action for fraud or scams. Court‚ if successful‚ may have to pay compensation. Common law tort‚ warranty‚ and the wrong of fraud‚ deceit‚ breach protect customers. In addition‚ the federal Fair
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Customer Service at Alton Towers I am going to be writing about the customer service in Alton Towers‚ and factors that would affect the customer service. I will begin with writing about factors that would affect customer service: a) Seeing as how Alton Towers is an amusement park‚ factors that could effect could affect customer service can range from factors such as are there many places for visitors to purchase food for when they are hungry‚ are they enough lavatories around the park
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