1.def of service marketing and how is it different from goods The definitions of service marketing can be defined as the services covers a heterogeneous range of intangible products and activities that are difficult to summarize within a simple definition. According to the Rathmell‚ he states that ’goods are produced. services are performed. The product can be touch n see but services only can be judge. 2. do you agree with the extension of marketing mix? Why? The 4Ps marketing mix which
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1. Market development strategy involves A. increasing the sale of present products to present customers. B. finding new customers for its present products. C. targeting present customers for the newly developed products. D. leading an organization into entirely new and unrelated businesses. 2. Product development strategy A. involves seeking new products for customers not currently being served. B. offers product-line extensions of existing products to present customers. C. is merely getting
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“panBook”. Our marketing team has produced a thorough plan for the successful launch of panBook in the UK early in 2014. Here are the summarized details of our plan; First of all‚ we have done a marketing audit on the current UK tablet market. We have analyzed both the internal and external environmental factors that could influence the market. A ‘SWOT’ analysis is then given to further discuss the issues in both macro and micro senses. Secondly‚ we have set a couple of very achievable marketing objectives
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The rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a number of different companies developed hardware consoles that provided graphics superior to the capabilities of computer games. By 1990‚ the Nintendo Entertainment System dominated the product category. Sega surpassed Nintendo when it introduced its Genesis System. By 1993‚ Sega commanded almost 60 per cent of Video game market
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Gap model of service quality The Gap model of service quality was developed by Parasuraman‚ Berry and Zeithaml (1985)‚ and more recently described in Zeithaml and Bitner (2003). It has served as a framework for research in services marketing‚ including hospitality marketing‚ for over two decades. The model identifies four specific gaps leading to a fifth overall gap between customers’ expectations and perceived service. The five gaps x Customers have expectations for service experiences and they
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the development of accommodation. Travelling is a significant part of the tourism industry worldwide and its employees play a key role in delivering the service product‚ its customers. All of the service businesses are trying their best to improve their service quality in order to make customers satisfied with their services‚ especially the hospitality industry. Inns are the outgrowth of man’s desire to travel for pleasure or for business. When man had to travel‚ he felt a great need for
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nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact‚ the growth of the service sector has long been considered as indicative of a country’s economic progress.Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy.This
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Service Poka Yoke Abstract In this paper‚ Poka yoke as one of the effective quality design techniques experienced in manufacturing has been suggested and developed for service fail safing. For this purpose‚ the subjects of service failure and service recovery have been introduced. Then‚ service Poka yoke has been demonstrated and its solutions have been classified. This paper also has proposed a framework‚ by which the common and uncommon elements of service Poka yoke and Service recovery solutions
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UNIT I Catering Management Introduction Introduction to Catering Whenever people gather together for several hours‚ they’re going to require food and beverages. At business meetings‚ coffee‚ tea‚ and bottled water—at the very least—are made available for attendees. Celebratory occasions such as weddings‚ birthday parties‚ corporate gatherings and anniversaries call for special food and drink to complete the festivities. These are all prime occasions for catering. From a meal in a prestigious
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CRUCIGRAMA #1 de Mercadotecnia de Servicios DEFINICIONES: HORIZONTAL: 1 When customers have had service problems in the past‚ when they are in a hurry or when they have an emergency‚ are examples of: _____ service intensifiers. 4 Personal factors that are stable over time and increase a customer’s sensitivity to how the service should be provided‚ are known as _____ service intensifiers. 5 In this type of trade‚ companies are mostly small and employing fewer than 50 workers‚ which 2/3
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