– Advanced Marketing Management Dr. Roberto P. Gabiola Session Course Topics Reporter Activity/Evaluation Week 1 Nov 14‚ 2013 Organization of group Introduction to case analysis Professor Orientation / organization of class Lecture / class discussion Week 2 Nov 21‚ 2013 Overview of Marketing Management The 4 Ps to 4 Cs of Marketing Management Professor Lecture / class discussion Week 3 Nov 28‚ 2013 Approaches of Marketing Management Analyzing the
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Global Marketing Management: Planning and Organization Section A: Global Marketing Management Global Marketing Management: An Old Debate and a New View: The approaches to global marketing have revolved over the decades. The following trends have been observed: ▪ 1970’s: “standardization vs. adaptation” ▪ 1980’s: “globalization vs. localization” ▪ 1990’s: “global integration vs. local responsiveness” ▪ 2000’s: mixture of global‚ localization The recent trend of mixture of
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technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics‚ Games‚ Music‚ Pictures‚ Financial Services and Other. These make Sony one of the most comprehensive entertainment companies in the world. In the Electronics segment‚ Sony develops designs and manufactures electronic equipments. In the entertainment aspect‚ Sony Computer Entertainment Inc
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Marketing Management - cheat sheet Definition of marketing: Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders -American Marketing Association (2004). New assumptions: “Connect and collaborate”‚ not “command and control”. Market as forum for cocreation of experiences. Customers and partners as co-creators of value‚ Value-centric
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Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia. Today‚ AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes
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What is marketing? Discuss the components of marketing? Marketing is the managerial function responsible for identifying and anticipating and satisfying customer requirements profitably. It is a multi-disciplinary subject. The best way to gauge its scope is to know the components of it. There are four components of Marketing: The offer The market‚ The system and The forces. The offer: An offer is the outcome of marketing activities of the firm. An offer includes product or service and allied
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TMA 1 – BMK501-Marketing Management Case Study Analysis I. EXECUTIVE SUMMARY The shift in consumers’ behavior and attitudes today is attributed to a number of important global developments. Chief amongst those are the changing demographics as we head towards an increasingly aging population while at the same time we are witnessing the rise of a new consumer group - the “Generation Y” or the Millennials that threaten to dictate the new rules in buying and doing business. Notably too
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Biyani’s Think Tank Concept based notes Marketing Management (BBA Part-II) Nandita Sarsar Lecturer Deptt. of Commerce & Management Biyani Girls College‚ Jaipur For more detail: - http://www.gurukpo.com Published by : Think Tanks Biyani Group of Colleges Concept & Copyright : ©Biyani Shikshan Samiti Sector-3‚ Vidhyadhar Nagar‚ Jaipur-302 023 (Rajasthan) Ph : 0141-2338371‚ 2338591-95 • Fax : 0141-2338007 E-mail : acad@biyanicolleges.org Website :www.gurukpo.com; www.biyanicolleges
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Marketing Management‚ 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as
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be a business to business service. In recent days environment pollution has become a concerning issue for everyone. Marketing Strategy: The marketing strategy is the core of the main strategy: 1. Emphasize high value‚ high quality products and services. 2. Build a relationship oriented business. 3. Focus on large and medium industries currently producing liquid wastes and polluting rivers severely as our initial markets. Products and Services: Our products and services offer needed solution to
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