BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current‚ fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan‚ b. Clean loan‚ c. Bill discounting‚ d. Advances‚ e. Pre-shipment finance‚ f. Post-shipment finance‚ g. Secured and unsecured lines of credit
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Report On Customer Attitude Towards Mobile Phone Services: A Case Studies On Airtel Prepared By: Md. Riad Shahriar Riaz Id. 1007029 Session: 2010-11 Registration No: MKT- 600081 Dept. Of Marketing Comilla University Supervised By: Dr. Mohammad Amzad Hossain Sarker Associate Professor & Chairman Dept. Of Marketing Faculty of Business Studies Comilla University Date Of Submission: 13th August‚ 2015 2 Student Declaration I do hereby declare that this internship report titled “Customer Attitude Towards
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Information Technology and quality customer service: How is this achieved at the County of San Bernardino? In times past quality service was not important to managers and staff that worked for the County of San Bernardino. However due to the proliferation of corruption and mismanagement taxpayers are demanding more for their dollar. It is a known fact that when local government is run efficiently more people can be put to work. The money saved from this can in turn be used to benefit the local
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Unit 4: Customer Service Name: Tinaya Bromfield Term: Spring 2017 AC 3.1. Assess sources of information on customer requirements and satisfaction levels Stated by the (businessdictionary.com) customer service are specific attributes and determinations of a decent or administration as controlled by a client. While customer satisfaction is Consumer loyalty is a conceptual idea and includes such components as the nature of the item‚ the nature of the administration gave the environment of the area
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DV 1. Customer satisfaction 1. Customer satisfaction is a key factor in formation of customer’s desires for future purchase (Mittal & Kamakura‚ 2001). 2. Furthermore‚ the satisfied customers will probably talk to others about their good experiences. This fact‚ especially in the Middle Eastern cultures‚ where the social life has been shaped in a way that social communication with other people enhances the society‚ is more important (Jamal & Naser‚ 2002). 3. Customer satisfaction leads to repeat
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EFFECTIVE INTERNATIONAL MARKETING IN GLOBALLY FRANCHISING FIRMS. Overview The decision to take a company outside the the company’s origin involves careful analysis of risk and benefit factors‚ consideration and selection of potential markets‚ planned market entry‚ and development of market penetration over time. While this can be done through a number of strategies‚ franchising is a growing means of achieving international presence. DECIDING TO FRANCHISE INTERNATIONALLY With the increase
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Subsequently record labels begin to redevelop their role as a service provider that sells emotions instead of only planning the logistics behind the delivery of physical discs. The labels now try to move their customers from CD’s to other products. I. CD and Digital Music Sales with forecast (Mulligan‚ 2012) The answer on how to do this seems to be in customer relationships between labels/artists and their customers and selling their content as an experience through their
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Written rational of negotiating with learners‚ understanding inclusive learning‚ how to integrate functional skills and how communication can be delivered to the learner Teaching is based on many different ideas which all come to gether to help create and deliver a session to a group of learners. It is important to understand how‚ communication‚ inclusive learning‚ functional skills and negotiating with learners can lead to effective learning. Planning teaching and sessions can enable all learners
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Journal 1 1. A company’s strategy is management’s game plan to grow the business‚ attract and please customers‚ compete successfully‚ conduct operations‚ and achieve targeted levels of performance. 2. The important point of a company’s strategy is setting moves to build and it enhances company’s long-term competitive position and financial performance. In other words‚ these are in a competitive advantage over rivals that they become the company’s tools for a making company’s profit.
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Face to Face Summer Erxleben MAR2305 December 17‚ 2011 Brandi Summers Face to Face The manner in which I handled this customer service call was unprofessional and handled very poorly. I did not answer the phone within three rings or use the proper greeting that the company requires. There were many things I could have done different in this situation. First and foremost I should have done my job and handled her situation right away. However‚ that was not the case. Since I did not‚ there
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