from overseas? What are the reasons for this? Should the government give financial support to local cinema to produce local films? It is unquestionably the case that there is a growing trend for people to watch foreign films in preference to films made in their home country. In this essay‚ I will discuss why this is the case and why I believe national governments ought to support home grown cinema financially. Perhaps the principal reason for the popularity of foreign made films is the globalisation
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It is not disputed that Cinema Paradiso is not a well recognized and awarded film‚ after winning many awards such as the Special Jury Prize at the 1990 Cannes Film Festival‚ considered to be one of the most prestigious awards within the film industry‚ however I as an audience member cannot help but think that without the superb acting and flawless direction‚ Cinema Paradiso would not be near as good a film if left just to the story alone. I intend to find out whether the film is just a sentimental
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In a nation that produces around 800 films a year Indian people see films a a very important part of their culture. For Indian people "cinema is integral to their lives; it is not a distant‚ two to three hour distraction‚ but an explicit life-style for them."(Jaya Ramanathan). The large screen provides an alternative‚ an escape from the realities of day-to-day life. The protagonists are totally identified with‚ the hero is applauded‚ the virtuous is worshipped and the villain is condemned. The actors
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interact (Baker and Cameron 1996 ) It encompasses several factors related to the delivery of service which includes all the physical ‚ behavioral ‚ and emotional aspects that surround services delivery The research is purely based on the idea of Servicescape which has emerged as an important concept for understanding customers behaviour in service industry. Service providers should build environments that develop environments that appeal to consumer pleasure and arousal states while avoiding atmospheres
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Roles of Servicescape A servicescape is not a passive setting it plays an important role in service transactions. An evaluation of the roles they have in service encounters will reveal how important it is to design an appropriate servicescape .A servicescape plays four important roles. Package Servicescapes ’package’ the service offer and communicate an image to the customers of what they are going to get. Appropriate servicescaping is a sure shot way to create an image that the service provider
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customer and employee must be present in the servicescape. Remote service: employee only; little or no customer involvement with the servicescape. Complexity of Servicescapes Lean environment: simple; few elements‚ spaces‚ and pieces of equipment Coinstar is a self-service coin-counter found in many supermarkets. You pour your coins in‚ and the machine counts the coins and gives you bills for an 8.9% fee. Elaborate environment: complicates servicescape; many elements and forms: golf course‚ restaurant
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Journal of Consumer Research‚ 20(June)‚ pp. 24–45. Badot‚ O. & Filser‚ M. (2007) Re-enchantment of retailing: Toward utopian islands. In: A. Caru & B. ` Cova (Eds.)‚ Consuming Experience‚ pp. 166–181 (London: Routledge). Bitner‚ M.-J. (1992) Servicescapes: The impact of physical surroundings on customers and employees‚ Journal of Marketing‚ 56(April)‚ pp. 57–71. Carlzon‚ J. (1986) Riv Pyramiderna (Stockholm: Bonniers). Caru A. & Cova‚ B. (2007) Consumer immersion in an experiential context. In:
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Servicescape audit The Watsons Bay Hotel Contents Watsons Bay Hotel Profile Welcome to Beach Club. This harbour side retreat is the latest addition to the Sydney dining scene. Located on the waters edge of the world-renowned Watsons Bay and boasting views of the breathtaking city skyline amid swaying palm trees and warm sunny breezes. Beach Club has established itself as a landmark venue for Watsons Bay locals and families alike‚ as well as large celebrations‚ ultimate
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rely on the brand image and the reputation of the manufacturers in order to simplify their purchase decisions. In addition to brand image‚ there are other factors that contribute to consumer purchase decision-making such as price of the products‚ servicescape and so on. Through the identification of the ‘Management Decision Problem’; Hypotheses and Research Objectives were developed based on the THREE independent variables identified in the Conceptual Schema earlier. These factors will in a way affect
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marketing includes a series of element. In terms of hotel industry‚ the physical environment is of what is known as the servicescape‚ which is the space customers are surrounded when consuming the service. • Exterior facility: The environment and signage around the hotel‚ the parking area and even the design of the building itself are the key elements of the exterior servicescape. (Wakefield et al‚ 1996) • Interior facility: Ambient conditions‚ such as the colour‚ temperature‚ sound and smell
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