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    Literature Review

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    cost to the customer. In this scenario‚ the present study was conducted to evaluate the service quality of select leading commercial banks by identifying the major factors responsible for customer satisfaction. To support the objective of the study‚ SERVQUAL technique‚ based on the model

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    [On-line]. Available from URL: http://www.norabeachresort.com/‚ [accessed 21 March 2011]. Oliver‚ R. L. (1996). Satisfaction: A Behavioral Perspective on The Consumer. New York: McGraw-Hill. Parasuraman‚ A.‚ Zeithaml‚ V. A.‚ & Berry‚ L. L. (1988). SERVQUAL: Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality Rust‚ T.‚ Zahorik‚ A. J.‚ & Keiningham‚ T. L. (1995). Return on Qualty (ROQ): Making ServiceQuality Financialy Accountable. Journal of Marketing‚ 59(2)‚ 58-70. Saunders‚M

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    DV 1. Customer satisfaction 1. Customer satisfaction is a key factor in formation of customer’s desires for future purchase (Mittal & Kamakura‚ 2001). 2. Furthermore‚ the satisfied customers will probably talk to others about their good experiences. This fact‚ especially in the Middle Eastern cultures‚ where the social life has been shaped in a way that social communication with other people enhances the society‚ is more important (Jamal & Naser‚ 2002). 3. Customer satisfaction leads to repeat

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    THE BANKING PRACTICES AND GENERAL BANKING FUNCTIONS UNDER AL-ARAFAH ISLAMI BANK LTD BANGLADESH by Samiul Haque ID: 0930163 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH November 2012 2 The Banking practices and General Banking Functions under Al-Arafah Islami Bank Ltd THE BANKING PRACTICES AND GENERAL BANKING UNDER ALARAFAH ISLAMI BANK LTD BANGLADESH by Samiul Haque ID: 0930163

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    The University of Bradford A Study of Service Quality of the Singapore Book Industry Being a Final Year Project Paper submitted in partial fulfillment of the requirements for the degree of Bachelor of Science (Honours) in Business and Management Studies (Marketing) In the University of Bradford By By Tan Kian Meng S7723953G CLASS: BScMM II 99/7 24 FEBRUARY 2001 ACKNOWLEDGEMENTS First‚ I would like to thank my supervisor‚ Mr Justin Kung who gave me his valuable advice throughout

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    Mcdonalds Marketing Mix

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    The Cyprus Journal of Sciences The Journal of Americanos College Editor Charalambos Louca Americanos College Joseph S. Joseph‚ University of Cyprus‚ Cyprus Kalliope Agapiou-Josephides‚ University of Cyprus‚ Cyprus Krassimira Ilieva‚ Bulgarian Academy of Sciences‚ Sofia‚ Bulgaria Leonidas A. Phylactou‚ Cyprus Institute of Neurology & Genetics‚ Cyprus Marianna Sigala‚ University of the Aegean‚ Greece Mary Koutselini-Ioannidou‚ University of Cyprus‚ Cyprus Mary Vaxevanidou‚ Patras Greek Open University

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    Feature Article

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    website of the Canadian International School‚ http://www.cis.edu.sg/page.cfm?p=398 Section A (5 marks) Text 1 Refer to the webpage (Text 1) for Questions 1 – 4. 1 This webpage has a headline that reads “An Intimate Learning Environment in Lush‚ Green Surroundings”. Give two reasons why this headline might attract parents who are considering enrolling their children in the school. ……………………………………………………………………………………………………… ……………………………………………………………………………………………………… ………………………………………………………………………………………………………

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    Marketing Analysis MKT/498 January 23‚ 2012 Delynn ByarsMarketing Analysis Creating a company image‚ brand‚ or new product in a given market can be difficult‚ and getting a target market to notice can be even harder. Whether marketing a service‚ a company or a person‚ positioning is crucial to the success of any product. Positioning of that product or service is about how to get into the mind of the potential customer. When positioning a product a company wants the customer to recognize the product

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    Research Framework Lecturer/Convenor: Richard Boateng‚ PhD. Email: Research Framework: Theory and Concepts richard@pearlrichards.org Office: UGBS RT18 (rooftop) Research Methods – Dr Richard Boateng [richard@pearlrichards.org] Photo Illustrations from Getty Images – www.gettyimages.com 1 Class Website • www.vivaafrica.net Use the class website WEEKLY‚ ask/comment on the articles‚ and JOIN the FACEBOOK Please Add your name and the course code Research Methods – Dr Richard

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    Shu - Te University College of Management Graduate School of Finance Master The Factors Affecting Customer Satisfaction of Mortgage Loan: A Case Study of Bank For Investment and Development of Vietnam. Student: Tran Xuan Thanh Advisor: Dr. Juping Wu Co-Advisor: Dr. Nguyen Thi Thu Ha August‚ 2012 * Shu-Te University * Graduate School of Finance | * Thesis | The Factors Affecting Customer Satisfaction of Mortgage Loan: A case study of Bank for Investment

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