Sustainable Marketing Sustainable marketing refers to way of marketing which incorporates needs of the customer‚ the organisation and the society in general over a long term. It means designing and marketing products that can be used universally by all the consumers across the world over extended periods‚ without causing harm to either the consumers or the environment. It applies traditional marketing techniques but in a specific context. This category of marketing seeks to capitalize on the increased
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EUT 1072 – Sustainable Development and Management Exam # 1‚ October 19 2009 Professor: Georges A. Tanguay • Exam total points = 100; 19 mandatory questions and one BONUS. • Answer directly on the questionnaire using available space. • Maximum time : 90 minutes Good luck! PART ONE (50 PTS) ANSWER QUESTION 1 OR QUESTION 2 QUESTION 1 (30 pts) We started the course by arguing that the sustainable development concept was first
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FUNCTIONAL MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on
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psychology of sustainable behaviour Human behavior underlies almost all environmental problems‚ such as air and water pollution‚ climate change‚ deforestation‚ and loss of biodiversity. Research in psychology offers clues as to why people engage in unsustainable behaviors despite their concern about the broader consequences. At the same time‚ the research also explains why people go out of their way to behave sustainably‚ and how it is possible to motivate and empower sustainable actions. The
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Geopolitics & security; and‚ 6. Society & culture. The aim of this report is to provide recommendations in order to determine: 1. Whether it is possible to have prosperity without growth; 2. The review of themes that affect/determine a sustainable economy (and the effect on the Colorful Corporation); and‚ 3. A proposed strategy for CEO consideration which would result
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GLOBAL DEVELOPMENT AND ENVIRONMENT INSTITUTE WORKING PAPER 00-04 Basic Principles of Sustainable Development Jonathan M. Harris June 2000 Tufts University Medford MA 02155‚ USA http://ase.tufts.edu/gdae © Copyright 2000 Global Development and Environment Institute‚ Tufts University G-DAE Working Paper No. 00-04: “Basic Principles of Sustainable Development” Basic Principles of Sustainable Development 1 Jonathan M. Harris jonathan.harris@tufts.edu 1. The Concept of Development
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for authors and subscription information: http://www.tandfonline.com/loi/nens19 Sustainable development – historical roots of the concept Jacobus A. Du Pisani Professor of History a a School for Social and Government Studies‚ North-West University‚ Potchefstroom‚ South Africa Version of record first published: 16 Feb 2007. To cite this article: Jacobus A. Du Pisani Professor of History (2006): Sustainable development – historical roots of the concept‚ Environmental Sciences‚ 3:2‚ 83-96
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Introduction I. In preparing for this speech I decided to choose something related to my field of study. After searching through several journals I came across one titled: Sustainable Buildings‚ Applying Prevention Through Design. A. The journal article was published by Professional Safety. Jun2013‚ Vol. 58 Issue 6‚ p76-80. 5p. B. This article was contributed to by three authors: Mohammed Albattah‚ a graduate student from the University of Colorado at Boulder who is a LEED Green Associate
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To many‚ sustainable tourism might be interpreted as sustaining attractions just to ensure there is a continuation of visitors and tourists coming in. However‚ this understanding is too juvenile. According to a 1987 report‚ Our Common Future‚ sustainable development is define as development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (WCED‚ 1987). Fundamentally‚ sustainable development ‘advocates the wise use and conservation
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Sustainable Tourism The idea of sustainable tourism initiated from the idea of sustainable development. There are two forms of tourism industries‚ which quite a few platforms want to apply to reach sustainable level. Sustainable Development & Sustainable Tourism The term sustainable development illustrates the situation where development could happen to satisfy current generation’s needs and wants whereas the next generation would not be victims of unsustainable actions of this generation.
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