A PROJECT REPORT SUBMITTED BY ASHA KAKOTI AND PARUL NIGAM PGDM(G) 2010-2012 DIGITAL MARKETING: ORGANIZATIONAL AND MANAGEMENT CHALLENGES IN INDIA CONTENTS ABSTRACT 3 INTRODUCTION 3 WHAT IS DIGITAL MARKETING 4 DIGITAL MARKETING IN INDIA 6 CHALLENGES IN INDIA 8 POSSIBLE SOLUTIONS 12 CONCLUSION 14 BIBLIOGRAPHY 14 ABSTRACT Today everything is possible on the internet i.e. online be it making friends‚ selling goods‚ ordering snacks‚ shopping‚ ordering gadgets‚ booking flight
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Chapter-9: MCQ’s and short questions: 1._____ is endowing products and services with the power of a brand. Your Answer: | Branding | 2._____ is the added value endowed to products and services. Your Answer: | Brand equity | 3.______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer: | Brand elements | 4._____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer: | Integrating
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SERVICES MARKETING ASSIGNMENT THE CURIOUS CASE OF PLASTIC LOYALTY Loyalty programs have emerged as a 5000 crore rupee market in the county. There are numerous players who are trying to take advantage of this boom and these people are unfortunately not the retailers. They are the loyalty management companies and are having a ball. The marketers unfortunately fail to understand the basic flaw behind loyalty programs. This paper tries to address this issue. THE CURIOUS CASE OF PLASTIC LOYALTY “Quality
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Myriads of Marketing Strategies Amazon.com bases its marketing stratagem on six pillars. 1. It freely proffers products and services. 2. It uses a customer-friendly interface. 3. It scales easily from small to large. 4. It exploits its affiliate’s products and resources. 5. It uses existing communication systems. 6. It utilizes universal behaviors and mentalities. Much of its marketing is subliminal or indirect – it does not run $1 million dollar ads during Super Bowls nor post flyers in
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A review based on the book entitled Presentation Zen by Garr Reynolds The book is all about how to approach presentation design as a visual aid rather than a document. Rather than do a review of the book‚ on how presentation developers might apply some of the rules. Presentation Zen was the book that bridged the gap and helped me understand that PowerPoint (or any visual aid for that matter) shouldn ’t be a means of present lots of information‚ but rather a way to
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Response with underlying panic is as bad as the problem itself. Sometimes‚ it turns out even worse. According to Seth Godin‚ “being aware of your fear is smart but overcoming it is the true sign of greatness.” It isn’t enough to recognise the dangers and fears in your life; what’s important is discovering the best way to deal with them. Otherwise‚ this discovery will
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Deuker‚ Seth‚ a baseball player learns about life through baseball. Seth’s father dies when Seth is very young so he never has a chance to know him. This is paramount to how he lives the rest of his life. Seth lives in Redwood City. After his father’s funeral‚ Seth walks to Henry Ford School because he did not want to see anybody he knew. When he gets there is life changes forever. He meets a kid his age named Jimmy Winters and his father. Jimmy invites him to play baseball with them and Seth agrees
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British Journal of Social Psychology (2001)‚ 40‚ 471–499 2001 The British Psychological Society Printed in Great Britain 471 EY cacy of the Theory of Planned Behaviour: A meta-analytic review Christopher J. Armitage* Department of Psychology‚ University of SheYeld‚ UK Mark Conner School of Psychology‚ University of Leeds‚ UK The Theory of Planned Behaviour (TPB) has received considerable attention in the literature. The present study is a quantitative integration and review of that research
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Name: Abeir Wasim Teacher Name: Mr.Ferguson Course Code: ENG-2D1 Due Date: Friday‚ December 2nd‚ 2011 Carrie Mac’s novel The Droughtlanders‚ is about twin brothers Seth and Eli Maddox. They are Keylanders brought up within the privileged and protected Eastern Key. Keylanders‚ the boys are told‚ must keep within their walls to avoid the filth and disease spread by the Droughtlanders-those who struggle to survive on the parched land between the Keys. But when Eli is introduced to an underground
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FEMALE MATE CHOICE IN POECILIA RETICULATA Abstract: In this experiment we examined female mate preference in the Trinidad guppy‚ Poecilia reticulata. Female guppies prefer to mate with brightly colored males in numerous species. From the jealousy experiment‚ the modeled female is jealous with the other female which is in the same section with 2 different males. The modeled female significantly preferred the males with 1 female than 3 males in other section. Introduction: Intrasexual selection
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