International Journal of Scientific & Engineering Research‚ Volume 4‚ Issue 7‚ July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential
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Panasonic IR Day 2012 Appliances Company Business Strategy May 23‚ 2012 Panasonic Corporation Appliances Company President Kazunori Takami Notes: 1. This is an English translation from the original presentation in Japanese. 2. In this presentation‚ “fiscal 2012” or “FY 2012” refers to the year ended March 31‚ 2012. In addition‚ “fiscal 2013” or “FY 2013” refers to the year ending March 31‚ 2013. Contents 11 1. Appliances Company Profile 2. Market Trends 3. Business Vision and
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For Sydney Corcoran and her parents‚ they were there supporting their aunt run in the race (Brian 6). At 2:49 that afternoon‚ it would never be the same for Sydney. With over 5‚600 runners still trying to complete the twenty-six mile run‚ a pressure-cooker bomb exploded near the finish line on Boylston Street. Next‚ another bomb exploded within seconds of the first‚ only a couple hundred feet down the street (“Boston” History). For Sydney‚ it was the beginning of a nightmare. She had lost her parents
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Products and Culture As a marketer‚ we all know that a product is more than a physical item: It is a bundle of satisfactions (or utilities) that the buyer receives. These utilities include its form‚ taste‚ colour‚ odour‚ and texture; how it functions in use; the package; the label; the warranty; and any other symbolic utility received from the possession or use of the goods. In short‚ the market relates to more than a product’s physical form and primary function. The values and customs within a
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The effect of the company macro environment on the component of the core market system in general and in company marketing management in particular The Marketing Environment The actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers. The environment continues to change rapidly and both customers and marketer’s wonder what the future will bring is called marketing environment. The entire marketing environment
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Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
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cases reported were among men and women who reported IDU. IDU practices are quick and efficient vehicles for HIV transmission. The virus is transmitted primarily through the exchange of blood using needles‚ syringes‚ or other IDU equipment (e.g.‚ cookers‚ rinse water‚ cotton) that were previously used by an HIV-infected person. Lack of knowledge about safer needle use techniques and the lack of alternatives to needle sharing (e.g.‚ available supplies of clean‚ new needles) contribute to the rise of
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There are approximately 11 million undocumented immigrants in the United States that are spawning from many different countries and continents. (The Washington Post‚ Jerry Markon) Undocumented immigrants come to America to escape from many different kinds of mistreatment from their home country. As an individual moves they generally become followed by others who encouraged to find a better quality of life. However‚ as they arrive numerous immigrants feel as if they’re being burdensome‚ unappreciated
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everybody has a clear mental inventory of what it means to be a male‚ and what it means to be a female. Women are often seen as a the weaker sex‚ and men as their providers. Women are often thought of in their domestic spheredoing their “duties” as the cookers‚ cleaners‚ childrearers‚ and husbandpleaserswhile men are often thought of in a more worldly sphereperforming
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Ho Chi Minh International University School of Business Administration Ho Chi Minh International University School of Business Administration REPORT on FIELDTRIP Group: Name Student’s ID Nguyễn Khánh An Trần Quang Ngân BAIU08057 Trần Minh Thành BAIU08069 Huỳnh Ngọc Thanh Trúc BAIU08078 Nguyễn Huỳnh Quốc Nhựt Report on Fieldtrip BAIU08214 BAIU08103 Page 1 Ho Chi Minh International University School of Business Administration QUESTION OF REPORT
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