Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia Berhad
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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In 1624‚ 30 families had arrived in North America establishing a settlement on modern-day Manhattan. The setting was around fertile soil‚ a river‚ and access to wildlife. Unlike other colonies‚ the Dutch didn’t take much interest in agriculture like most of the colonies. More so‚ that they were the first colony to do a more profitable fur trade. In 1626‚ the Director Peter Minuit arrived and was placed in charge of running the small struggling colony. New Netherlands was slowly expanding and this
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AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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OER Essay Spanish Settlements/ Mission Systems • The Spanish rule in Texas had many details and trends connecting to it. When the Spanish first came to Texas and built missions‚ their only goal was to convert the Texans into Catholicism‚ teach them their lifestyle‚ and rule Texas. That did not last very long. When the French arrived to Texas and started trading with the Native Americans‚ the Spanish wanted to get the French out because they did not want foreigners on their land. From then
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Asia has experienced decades of peace and stability with many experts providing competing views as to whether this stability will continue or would it be just the ‘calm before the storm’ as depicted by some experts foreseeing inevitable use of force by Asian states to achieve its respective political means. I intend to provide a brief summary on the argument made by Alagappa in the chapter ‘Introduction: Predictability and Stability Despite Challenges’ of his book ‘Asian Security Order: Instrumental
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Running head: COMMUNITY IMMERSION SOUTHEAST MEMPHIS Community Immersion Southeast Memphis Theodore Williams USC School of Social Work Community Immersion Southeast Memphis I. Introduction It has always been my dream to have a substantial positive impact on the world that I live in. Since as far back as I can remember the desire to help others has dominated not only my thought process‚ but also my actions. I believe that this desire is what has led me to pursue the social
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in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate 20 cities with as low as $16 from kuala lumpur to senang. They are keeping prices low of maintain. Their regular fee from different cities. One of the competitor is valuair stated by a former SIA pioneer‚ 71 year old chin beng lim. II – Statement of the Problem Finding a way to develop and to improve the capacity of the air Asia‚ and
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1.0 Introduction Our MKT303/310 lecturer‚ Mr. Lawrence Sheah had assigned us a group assignment which takes up to 30% of the coursework. This group assignment has been done by Teah Su Hoey‚ Angel Chia‚ Lo Sau Fui and Shim Yun Khi. In this assignment‚ students are needed to select any one local or multinational service company to do a research report regarding on how the company plan‚ decide and execute their service marketing activities in order to compete and to survive in the competitive business
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