Reviewing Parents Magazine Casandra Clark Practice Across People and Cultures Donna Gordon Thursday‚ November 24‚ 2011 Magazine Analysis: In the 21st Century there are many ways of marketing‚ promoting an idea‚ opinion‚ or product. Commercials‚ events‚ workshops‚ and the internet are ways that information can be obtained by consumers‚ and it also gives people opportunities to be enlightened or object to other person’s views or ideas. In addition‚ magazines are a useful tool
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one that targets a wide variety of women. The purpose of this ad is to find a topic that all women can relate to‚ and that topic is the Nineties. Elements like a huge cassette tape and the phrase “as if” transports the viewer back in time‚ so Essie can introduce their new line of nineties themed nail polishes. This ad’s theme of the nineties evokes nostalgia in women of all ages and connects them to the Essie brand. To start off‚ this ad has a lack of color except for the periwinkle polish that is
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Davies In this essay I will hope to analyse the semiotic codes of the front covers of teenage magazines to demonstrate how the media constructs the image and behavioural ideology of the teenage girl. I will analyse issue 359 of More! (December 27 th 2001 - January 8th 2002) and compare it with the January 2002 edition of 19. I have chosen these specific texts as they are popular mainstream magazines that are available in most newsagents‚ and therefore arguably represent to the reader what constitutes
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“EFFECTIVENESS OF RADIO ADVERTISEMENT IN INFLUENCING THE BUYING BEHAVIOR OF STUDENTS FROM SELECTED COLLEGES OF POLYTECHNIC UNIVERSITY OF THE PHILIPPINES‚ MANILA: AN ANALYSIS” A Research Paper Presented to College of Business Administration Department of Marketing Management Polytechnic University of the Philippines Sta. Mesa‚ Manila In Partial Fulfillment of the Requirements for the Subject MARK 4113 Thesis Writing by BSBA MM 3-1D Balatayo‚ Ramon Jr.
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400-600 advertisements per day‚ and one out of eleven of these advertisements contain a direct message of beauty. Guillen and Barr (1994) track a magazine for adolescent girls over 20 years and found an increasing majority of advertisements and articles promoting weight loss‚ while Hertzler and Grun (1990) examined 117 magazines and found and implication that women need to be slim‚ as well as fit and young‚ and to use cosmetic products in order to be beautiful (Smith‚ 1997
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History of Cosmopolitan Magazine Until the early 1800s‚ Woman’s Magazines were unknown and even unthought-of. That is until Sarah Josepha Hale‚ editor of Ladies’ Magazine and Godey’s Lady’s Book‚ pushed the envelope (History of Magazines Slideshow Part 1‚ Slide 6). When Cosmopolitan was first published in 1886‚ transforming from a ‘family magazine’‚ surprisingly‚ to even a literary magazine. Although‚ it wasn’t primarily a Woman’s Magazine till 1960‚ changing the industry with its more risqué
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2012 2012 Presidential Campaign Ad Analysis The purpose of all ads‚ regardless of their content is to sell something to the reader. Whether it is a billboard for a Hollywood blockbuster‚ or an antismoking ad on the back of a buss‚ they both are meant to make the reader want to buy a product or an idea. In the cause of the billboard the product is a ticket to the movie‚ while the item being sold by the antismoking ad is the idea that smoking is unhealthy. Political ads are no different; they are also
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attention Due to the fact that many markets are rather saturated today‚ many commercials aim rather at the recipients’ emotional attention than at presenting a product’s features and advantages. In order to appeal emotionally to the viewer/reader‚ ads use different strategies. Humour provides one strategy with which an advertiser may evoke positive feelings. These positive feelings can potentially lead to cognitive processes that motivate the recipient to buy the presented product. Considering
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clothing: A Rhetorical Analysis on How Hollister Advertises Have you ever looked at an advertisement for clothing and thought to yourself‚ “Why do they pick models that they pick to advertise their clothing?” In clothing ads today‚ the companies use models that have a certain image‚ skinny‚ toned‚ muscular‚ and let’s not forget sexy! Mostly every clothing ad has sex appeal in them‚ therefore using the appeal to pathos. Not only that‚ they try to use a logical appeal in their ads too‚ such as if you
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Aside from the aforementioned characteristics found in the differential magazines‚ it is quite noticeable how advertisements are placed throughout the magazines. However‚ one may not discern right away how these advertisements may actually be classified into masculine or feminine. It can be seen how in K-Zone‚ advertisements includes sports (Milo)‚ video games‚ and cars. These heighten the theories that males are the active ones‚ and going further—the more aggressive ones. At a young age‚ they are
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