Marketing Segmentation Collage 1. Introduction Gucci is a brand from Italy. It was established in the year of 1921 by Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear‚ shoes‚ accessories such as rings‚ bags‚ small leathers goods‚ fine jewelry‚ and many others products. Besides‚ watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women‚ man‚ and also teenagers. 2.0 Market
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Pharmacology Project: Nicotine Pharmacological Category: Stimulant By definition‚ nicotine is a highly addictive central nervous system stimulant. Nicotine behaves in the body much in the way caffeine does. Mainly‚ it gives you focus‚ concentration‚ accelerates your heart rate‚ breathing rate‚ and increases blood pressure. Cigarettes and other tobacco products are both physically and psychologically addictive‚ because they contain a powerful drug called nicotine . Nicotine is a
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1. (a) List and discuss the major bases for segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them
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At the first part of my assignment I am going to introduce a company which I will be talking about. The company is the BMW automotive manufacturer and one of the leading designers of luxury and luxury sport vehicles. This company has been founded in 1916. As a result of the war‚ the small company enjoyed rapid growth. In these days the company already has large plan for expansion. Just about two months before the end of the First World War- Bayersche Motoren Werke GmbH was converted into a stock
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The segmentation will be based on the company objective to obtain profitable sales by providing a specialized product – the “Active1” – in the sneaker industry. Also‚ the company objective considers the SWOT analysis that determines our firm’s current situation in the market. The strength of the company lies in our expertise knowledge from creating an unprecedented sneaker. For that reason‚ it can match the opportunity of reaching a new segment of the sneaker market that has no direct competition
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mindless habit. This segment of consumers have successfully been ³brainwashed´ to some extent by advertising campaigns andheavy promotions conducted by these companies. Again the age bracket is in the twenties‚although teenagers tend to fall under this category. 3. Peer pressured consumers: This segment of the majority teenagers who purchase this product ³because their friends do it‚´or they do not want to appear daggy purchasing a local drink. They are less likely to request anyordinary drink while purchasing
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drawn from different parts of the community and can be parents and staff or from the LA‚ the community and other groups. This helps ensure the governing body has sufficient diversity of views and experience but does not mean governors of a particular category represent that group on the governing body. For example‚ parent governors do not represent the parents at the school and do not report back to them. Responsibilities The governing body has a range of duties and powers and a general responsibility
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briberies also happen‚ especially in the entrance exams for high school and university. Some rich parents give teachers or presidents money to help their children pass the exam and enter a school with high quality. In annual entrance exam for university‚ several briberies and cheat are reported to the public. To sum up‚ students are tools of examinations in Chinese education system. In addition to exam‚ the heavy burden on students’ shoulders is a serious problem as well. There are nine subjects for high
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You are one of the board committee members of Marriott hotels in the UAE. The hotel chief manager asked the members to write him a letter about how to improve Marriott hotels in the UAE. Give at least two opinions/reasons. Dear Mr. Black‚ Our hotels in the UAE are among the best in terms of service and recreation. However‚ our prices are rated among the 10 highest in the Gulf region last year. Therefore‚ the number of our guests have declined. I have studied our price list‚ and found that
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3 Basic manufacturing cost categories: Direct Materials Cost: The materials that go into final product are called raw materials. Direct Labor Cost: The term direct labor is reserved for those labor costs that can be essentially traced to individual units of products. Direct labor is sometime called touch labor‚ since direct labor workers typically touch the product while it is being made. Manufacturing Overhead Cost: Manufacturing overhead‚ the third element of manufacturing cost‚ includes
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