Assessment Task 1 Identify Marketing Opportunities STUDENT NAME: Zaryab Ahmed STUDENT ID: 200911017 ASSESSOR NAME: Amanda SUBMISSION DATE: 27/05/2013 Executive Summary BBQ fun will be the leading outdoor-lifestyle retailer‚ catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQ‚ outdoor furniture and BBQ accessories will position BBQfun as best in class for outdoor-lifestyle retailing. BBQfun will reinvent the way
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Identifying strategic issues It is important for an organisation to identify strategic issues in order to show that the strategy of the business is adequately addressing the issues facing the organisation and if the business is to meet its objectives. The responses to the strategic issues will be incorporated into the themes of the businesses strategy‚ but there is not necessarily a one-to-one relationship between strategic issues and the themes of the business strategy‚ since themes will
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Topic : Marketing. 1.introduce to marketing. The major purpose of marketing is to recognize the individual and societal needs. If a product is produced without consumption‚ it will not be able to bring any profits to the manufacturer. Therefore‚ the brief definition of marketing is to evaluate people’s needs profitably. In 1985‚ the American Marketing Association defines marketing as follow: Marketing is the activity‚ set of processes for creating‚ communicating‚ delivering‚ and exchanging offerings
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Marketing Plan I. EXECUTIVE SUMMARY Star Software‚ Inc.‚ is a small‚ family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses‚ which use the software mainly for promotion. Star’s 18 employees face scheduling challenges‚ as Star’s business is highly seasonal‚ with its greatest demand during October‚ November‚ and December. In other months‚ the
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when it comes to formulating specific questions for specific questionnaires. It is then necessary to rethink each formulation and‚ while the rules regarding the formulation of questions can offer some support or be helpful‚ they do not excuse you from reassessing their validity and effectiveness for each question. So when you are developing your questionnaire questions you should pay attention to the following “ten rules for formulating questions”. You should also note that they are not fixed‚ irrevocable
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in some cases religion may cause strife between countries‚ the reality of it is that without religion correlating with state affairs at all‚ the government would simply not function. Joseph Ashby seconds that statement in his article “Is Religion Necessary” when he states how important religion is in order to have freedom. Albright furthers this argument when she portrays the importance of the role religion has on diplomatic efforts in her essay “Faith and Diplomacy”. Thomas Freidman also touches upon
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GREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association‚ green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this
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AAA Wine/Spirits Marketing Plan – AAA Wine/Spirits Expansion Table of Contents Executive Summary4 Company Description5 Vision‚ Mission‚ Beliefs and Values 6 Core Competencies7 Situation Analysis9 Competitors11 Target Market12 Action Plan13 The Marketing Mix14 Product Strategy15 Distribution Strategy15 Promotion Strategy16 Pricing Strategy18 Customer and Supplier
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Are the Rich Necessary? Economic Problem and Science If we can promote economic growth through cooperation‚ the scientific method could help us separate the truth and error to find the best approach for cooperation. However creating wealth is not the same as building a building‚ an engine and etc because same set of rules doesn’t apply to everyone. Economics is a human behavior and humans are extremely unpredictable. The Rich Some people referred to as egalitarians or equalitarian wishes
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an organisation of your choice and identify who are the key suppliers and marketing intermediaries? I choose the organisation of Coles supermarket because everybody know it well. For Coles I think key supplier is many different places. Some of these can be from company which make the product Coles is sell to their customers. Sometimes the milk and bread and meat and fish come everyday fresh in morning. Can be from farm (for example eggs) or company (for example ice cream) Anybody who is supply stock
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