even simple analysis as counting‚ requires that each characteristic to be studied be assigned a unique value. Sometimes‚ especially in qualitative research with small samples‚ this value can be a word or symbol. For example‚ the interviewers could assign the word yes or positive to the symbol “+” to indicate that a respondent liked a product‚ flavor‚ or company. For a computer to prepare summary statistics or conduct a statistically analysis‚ each measurement of the sample population must be assigned
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emeraldinsight.com/0263-4503.htm MIP 27‚4 The planning and implementation of integrated marketing communications 524 Barbara Caemmerer Received November 2008 Revised March 2009 Accepted March 2009 Department of Marketing‚ University of Strathclyde‚ Glasgow‚ UK Abstract Purpose – The purpose of this paper is to illustrate the tasks involved in the planning and implementation of integrated marketing communications using an interesting‚ real-life case study. Design/methodology/approach
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Necessary elements to form the contract In this scenario‚ the parties agreed to an oral agreement in regard to buying the house. All elements were met to form a contract. First‚ Paul and Pricilla Peterson made a promise to buy Danny Davidson’s house for $250‚000.00 and Danny accepted their offer. Second‚ consideration was an element in this agreement that a value was promised in exchange for the house and both parties agreed on the amount. Third‚ the acceptance of the offer was expressed through
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statement suggests that changes in organisations occur to improve the management‚ the workforce‚ to work efficiency and hence bring productivity to the highest level by fulfilling the objectives for the organisation’s benefits. Change is a way of life and survival for the organisations. If it doesn’t keep happening in the scale of growth with other firms‚ it might not fit in with the rest of the global parameter and end its way to lose. In the following essay we will analyse why managers introduce change
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important for each student to have a laptop? Just as it is not feasible to have students stand in line to share learning tools such as a pencil‚ paper‚ notebook‚ book‚ etc‚ it also doesn’t make sense for them to share a laptops. Students often need to work at their own pace in their own way. Laptops become a student’s assistant for thinking‚ drawing‚ writing‚ reading‚ analyzing‚ calculating‚ connecting‚ collaborating‚ producing‚ researching‚ presenting‚ and more. This does not occur if they are
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Following directions is very important for many reasons. It can also be used in different ways. One of the reasons that following directions is important is because when you don’t‚ you are disobeying and disrespecting an adult. Another reason is that it can help you. For example‚ if you are taking a test you’re not supposed to talk. Talking will disturb the other people around you who are trying to concentrate. It will also distract you from taking the test. Not following directions doesn’t affect
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Leeds & Liverpool canal near Reddlesden. The KWVR and BWB will be funding this project together with the financial assistance from various major supermarkets companies who have stores alongside the new proposed route. This project will be done in several stages with the entire project being done by 2014. (Worth valley: 2009) Situation analysis KWVR preservation society is at a turning point in its economic cycle‚ despite the gradual decline of traditional manufacturing industries‚ new service
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1.For which of the following products would job order costing be least likely to be used? Textbook printing Newsprint paper Manufacturing Mortgage loan processing Residential building 2.Which of the following costs are treated as part of the cost of product? Wages of plant security guards Insurance on the plant building and equipment All of the above are product costs Depreciation on the kitchen sink in the plant cafeteria 3. If a cost is identical under each alternative under consideration
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1.0 INTRODUCTION I as a Marketing Executive from 7 Eleven Company had given a task to conduct a marketing audit. I prepared a discussion paper which covers the topics such as appraising the processes and techniques used for auditing the marketing environments and applying organizational and environmental auditing techniques in a given situation. “The marketing audit is a basic part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series
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aim its marketing efforts and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product‚ place(distribution)‚ promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Market Segmentation: Market segmentation is one of two general approaches to marketing; the other is mass-marketing. In the mass-marketing approach
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