CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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Table of Contents 1.0 CASE STUDY 1 – MARKETING MANAGER IN TEXTILE COMPANY 1.1 Define and provide an understanding of the marketing concept.....................4 1.2 Explain the various elements of the marketing orientation concept................5 1.3 Identify the micro and macro environmental factors that need to be considered‚ taking into account that the company intends to go for the regional market..........................................................................................
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Identify The Three Domains Of Development Identify the three domains of development‚ as described in Chapter 1. The three domains of adult development are physical development‚ cognitive development‚ and social and emotional development. The interesting fact about the study of physical development is that it not only looks at obvious physical changes but at the unseen changes such as changes in the brain (Witt‚ Mossler‚ 2010‚ p. 3). Although both the study of physical development and cognitive
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aim of the following essay is to present the importance of internal marketing in service product development. The first part of this essay will discuss the origin and growth of the concept of internal marketing. Then it will focus on the benefits of internal marketing. In the later part‚ it will demonstrate a specific case‚ Mary Kay‚ which has successfully implemented internal marketing. It shall first briefly introduce fuzzy sets and related concepts. The concept of internal marketing originally
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Mass Surveillance: Not A Necessary Tool On September 11‚ 2001‚ it was a normal day in New York City until it ended by the two airplanes crashing into the towers of the World Trade Center. Most Americans experienced the most tragic day in the country’s history. These attacks have had long-term social and personal effects on Americans. Since then‚ the government has expanded its power to engage in massive surveillance. This unprecedented surveillance power‚ which allows the government to secretly
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Apple Marketing Strategies. Product is the most important thing about Apple’s marketing mix. Its products quickly help it gains market share‚ brand awareness as well as brand loyalty. In the 5 years between 2003 to 2008 the Apple share value increased 25 times‚ from $7.5 to $180 per share. At july 2008 prices‚ before the US Financial Crisis‚ Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Apple always lead the trend of the world of communication
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identify Brad’s major customers • prepare a customer service policy for Brad’s business • prepare a standard for handling complaints • prepare a work instruction for handling a complaint • give an example of how you would change an element of the customer service system in response to the complaint about the quality of the meals • outline how you would change the work culture in the kitchen • outline how you would evaluate the customer service Brad’s Holiday Retreat gives in the future BSB40207
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Optimism is something we can improve with practice. Here are exercises rooted in scientific studies to help train your brain. PLAY INTERPERSONAL PING-PONG If you serve up a smile to people‚ they usually bounce it back. Hit them with a raymond mill snarl and watch them scowl instead. Research shows that facial expressions and the moods that accompany them are contagious‚ probably because they evolved as a means of nonverbal communication between people. You can use the infectious effects of a grin
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Promote Communication in health‚ social care or children’s and young people’s settings 1.1 Identify the different reasons people communicate Communication is very important and can be non-verbal: making eye contact‚ body language and gestures‚ verbal: talking‚ singing‚ listening and responding‚ and written. People communicate usually to provide or receive information. The information provided can be passed on and used for teaching and learning. It is also used to share our ideas and thoughts
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AC 1.1: Identify the sources of finance available to a business. Definition of Finance: The science that describes the management‚ creation and study of money‚ banking‚ credit‚ investments‚ assets and liabilities. Finance consists of financial systems‚ which include the public‚ private and government spaces‚ and the study of finance and financial instruments‚ which can relate to countless assets and liabilities. Some prefer to divide finance into three distinct categories: public finance‚ corporate
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