IMPACT OF ETIOS LIVA ON B SEGMENT CAR MARKET OF INDIA Indian b segment car market has many players like maruti suzuki‚ ford‚ honda‚ volkswagen with maruti suzuki as a market leader with almost 52% share in passenger cars and is a complete monopoly in multi purpose vehicles. The Liva is the Etios without a boot. Insides are generously spacious. It’s a genuine five seater. The Liva gets a 1.2 litre petrol engine with 79bhp and 104nm. Its mileage is expected about 18.31kpl. Liva will be available
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day. Today‚ the Indian automobile industry presents a galaxy of varieties and models meeting all possible expectations and globally established industry standards. Some of the leading names echoing in the Indian automobile industry include Maruti Suzuki‚ Tata Motors‚ Mahindra and Mahindra‚ Hyundai Motors‚ Hero Honda and Hindustan Motors in addition to a number of others. During the early stages of its development‚ Indian automobile industry heavily depended on foreign technologies. However‚ over
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A recession is the contraction phase of business cycle. The official agency in charge of declaring that the economy is in a state of recession is the nation bureau of economic research. According to NBER the recession is defiend as “Significant decline in economic activity lasting more then a few months”‚ which is normally visible in GDP‚ real income‚ employment‚ industrial production‚ and wholesaler- retail sales. WHAT CAUSES RECESSION ? An economy which grow over a period of time tends to
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INDEX Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR
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1.1 INTRODUCTION It is a true fact that if the customers are satisfied then the recommended to others. Word of mouth and customer satisfaction play a very important role in determining market perception about automobiles. Market perception determines the success of a company and so it is very important for the car manufacturers to measure the “willingness of existing users of a product to recommend it to others”. Car is one of the products which is purchased most significantly by Indian households
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in the automobile sector 6.1. List of automobile manufacturers in India a. Indian companies b. Multi-national companies 7. Maruti a case study 7.1. Profile 7.2. Maruti udyog limited 7.3. Maruti Suzuki India limited 7.4. Partner for the joint venture 7.5. Joint venture- related issues 7.6. Industrial relations 7.7. Sales of automobiles- trends in automobile sector 7.8. Maruti insurance
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POPATPUTRA AHAD A. ACKNOWLEDGMENT “Support and guidence should never go without thanks.” These are the words most famous among PGDM students and they call it as formality but it’s only my experience with my superiors and colleagues during project time‚ which has made me‚ understand its true meaning. I present sincere obligation to my institute‚ MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS‚ Rajkot for providing continuous supports and facilities to complete this research report. I am
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cars. India’s strong engineering base and expertise in the manufacturing of low-cost‚ fuel-efficient cars has resulted in the expansion of manufacturing facilities of several automobile companies like Hyundai‚ Nissan‚ Toyota‚ Volkswagen and Maruti Suzuki In recent years‚ India has emerged as a leading center for the manufacture of small cars. Indian brands: AMW(Asian motor works- Commersial vehicles)‚ Eicher Motors(tractors‚ Buses‚ components)‚ Force(Bajaj Tempo)‚ Hindustan motors(Birla‚ Ambassador
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Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
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BUSINESS ETHICS AND CORPORATE GOVERNANCE ASSIGNMENT I. CSR practices by Maruti Suzuki & Maytas Infra ltd. A) CSR by Maruti Suzuki India Ltd. Employee welfare Company will be deeply committed towards the welfare of its employees‚ their families and communities around its operations to improve quality of life as a whole. Practicing 3R (Reduce‚ Reuse and Recycle) The company has been promoting 3R since its inception. As a result the company has not only been able to recycle
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