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    In this essay three questions are answered: 1.Why is Dell so succesful. 2.What are Dell’s strengths‚ weaknesses‚ threats and opportunities (SWOT analyses). 3. What is Dell’s growstrategy for the future. GROEPSOPDRACHT 1 MARKETING MANAGEMENT CASE DELL- NEW HORIZONS Rotterdam‚ 5 maart 2003 Studenten: Cindy Brouwer studentnr. 119661 e-mail adres cindy.brouwer@meespierson.com Nico Geelhoed studentnr. 274903 e-mail adres nja.geelhoed@port.rotterdam.nl Inhoudsopgave 1.DELL COMPUTER CORPORATION4

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    Case Studies

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    Session 3: Case: “S.G. Cowen: New Recruits” Strategic Human Capital Assignment Questions: 1. Reflect upon a time you had a negative recruiting/hiring experience. What were the signs the experience was not going well? Once I applied for a position that I knew I didn’t qualify for but I was told by the hiring manager to apply because they would consider entry level. Once they began asking me questions that were far more advanced then what I knew pertaining to IT‚ I kind of felt that they

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    Introduction: Aspen is a software company which was established in 1982. The company mainly provides simulation solutions to process manufacturing companies. The main industry which the company focuses on is chemical processing. The entire idea began with the project of Advanced System for Process Engineering in MIT in 1976. This project was than acquired by Lawrence Evans whom founded Aspen. In a very short amount of time Aspen became a major player in the simulation part of the software industry

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    about new-product branding‚ but as best as we could tell‚ nobody had looked closely at the issue of how to brand a successive generation‚" Gourville says. To that end‚ Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA ’06) to suss out the best practices for branding next-generation products. "For managers‚ this is not a trivial decision‚" Ofek says. "Consumers don ’t necessarily read specs to learn about new features‚

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    Case: Dell Computers (A): Field Service for Corporate Clients [HBS 9-603-067] 1. What are the key challenges DELL should be concerned with as it enters the large scale server market? Support service in server market is more critical than in personal computer market‚ especially when the server is a large scale one‚ since a problem in server even for a short time could cause serious problem in the customer’s business. Having realized the importance‚ competitors such as Hewlett-Packard and IBM

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    Issue: Longitudinal analysis using panel data for assessing seasonality effects on the food security situation in Tajikistan 2005 HBS Tajikistan: Longitudinal analysis using panel data for assessing seasonality effects on the food security situation in Tajikistan 2005 HBS RAMASAWMY‚ Seevalingum FAO Statistics Division‚ Rome. Italy Household income and expenditure survey (HIES) usually collects food data from households at only one period which may refer to one week‚ two weeks or one month

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    Biopure Case

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    Biopure Corporation: Case Write-Up Problem Definition In February 1998 Biopure Corporation faced a difficult decision regarding the launch of its newly developed “blood substitute” products. Biopure had developed “Hemopure”‚ a blood substitute for humans‚ and an ancillary product “Oxyglobin” for the veterinary market1. Hemopure was still in the process of gaining Federal Drug Administration (FDA) approval ‚ while Oxyglobin had already been approved and was ready to be launched1. FDA approval was

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    Smartix Case

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    MOR 469 Smartix Case - Vivek wanted one more partnership‚ and he remembered a presentation by David Checketts (CEO of MSG)‚ where he expressed interest in online ticketing initiatives. Later‚ a HBS professor connected the Smartix team with Checketts. - Smartix wanted to refine the presentation before approaching the top five VCs‚ so they started with trial VCs. First‚ Kirill knew someone who worked at Divisidero Farley‚ and he

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    case

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    Morrissey Forgings‚ Inc. This heavily disguised case is set in the "mature" woodstoves business in 1986. It is not based on The Vermont Castings Company. The issue is product line strategy based on product line profitability. In early 1986‚ Tim Morrissey was reviewing the disappointing 1985 results of operations for his company (see Exhibit 1). The business had been founded in 1938 by Tim’s grandfather as a modernization of an older iron forge company which Tim’s great-great-grandfather had

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    Tiffany Case

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    Tiffany Case Amy Simmons Regis University With the recent restructure of Tiffany Japan‚ the profits earned by our Japanese division are now exposed to foreign exchange risks that were previously not a concern. In light of this new exposure‚ it has become imperative that we needed to determine whether or not Tiffany should implement a risk management program using financial derivatives to hedge against this risk. The first step in this evaluation was to determine the amount of profits

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