Reliance Baking Soda: Best Promotion Problem Anna Regnante‚ the new Domestic Brand Director for Reliance Baking Soda must determine the effectiveness of past promotional strategies in order to select a promotional strategy which will contribute towards a 10% increase in profits for 2008 before SGA‚ overhead‚ and taxes‚ specifically through marketing expenditures in advertising‚ consumer promotion‚ and trade promotion. Further Regnante must develop a 2008 budget P&L that will show the resulting
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MARVEL ENTERTAINMENT GROUP Bankruptcy and restructuring Introduction Marvel entertainment group was started by Martin Goodman in 1939. It originally was a comic book business‚ known as Marvel Comics now. We have no way to forget the images of X-men‚ Spider-Man‚ and Thor. Marvel Entertainment Group has had a glorious history‚ and a dominant position in the comic market. However‚ this glorious empire regretfully elapsed in the end. The historical rise and fall influences not only comic fans’
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Tiffany & Co - Case Write-Up 1) In what way(s) is Tiffany exposed to exchange-rate risk subsequent to its new distribution agreement with Mitsukoshi? How serious are these risks? 2) Should Tiffany actively manage its yen-dollar exchange-rate risk? Why or why not? 3) If Tiffany were to manage its exchange-rate risk activity‚ what would be the objectives of such a program? Specifically‚ what exposures should be actively managed? How much of these exposures should be covered‚ and
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provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review‚ background notes‚ and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview Principles of Pricing (HBS note) and Colonial Homes Supplement: Marketing Analysis Toolkit: Pricing and Profitability Analysis (HBS note) 2. Behavioral Pricing Note on Behavioral Pricing (HBS note) and Tweeter etc. Alternative: Coca-Cola’s
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consequences can be devastating to a business. Unfortunately‚ aggressive growth through debt financing did not bode well with the Loewen Group. With the 30% average revenue growth one would expect to see their earnings grow too‚ but this was not the case. Loewen lost $599 million for 1998 compared to earning $43 million the previous year‚ an approximate 149% decline in one year. Within 5 years of the start of their “acquisition frenzy” of larger established funeral chains they were facing what one
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September 11 (Thursday) Chinese Multinationals Case: Haier: Taking a Chinese Company Global HBS Case 9-706-401 September 18 (Thursday) Russian Multinationals Guest Lecturer - Stav Fainshmidt Case: Gaz Group Russia: The Gazelle Light Commercial Truck; Ivey Case 9B13M104 September 25 (Thursday) TBD October 2 (Thursday) Indian Multinationals Case: House of Tata: Acquiring a Global Footprint HBS Case 9-708-446 October 9 (Thursday) Individual Company Analyses Due Case: The Indian Tiger Prowls in Africa: Bharti
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great growth potential. Pharma Technologies Inc. in Canada has achieved a patent for the new break through technology that offers treatment for the condition in a totally different way than the current prevalent drugs in the market like Viagra. The case discussion below attempts at analyzing the best alliance strategy between PTI and a company to ensure timely development of a new drug with the technology that PTI has patented. The analysis includes a discussion on the strategic issues and objectives
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Case Study on RELE-Rouen: Language Immersion in Normandy Executive Summary Maxime is the co-founder of RELE-Rouen‚ a franchise language school under RELE at Rouen‚ France. The business took a downturn during the economic crisis from 2009 to 2011 and it has been losing money for three consecutive years. The franchise contract with RELE is due for renewal in two month. At this time‚ Maxime is presented with three options: 1. Renew franchise contract with RELE 2. Switch to OILT programs 3. Sell
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Year 0 2007 Investment Capital outley Δ Net Working Capital Cash outley NWC Investment Recovery Equipment Salvage NWC (full recovery) Sales Cost of Goods Sold (-) SG&A Expense (-) Opperating Savings (+) Depreciation (-) Operating Profit before tax (16‚000‚000) Year 1 2008 (2‚000‚000) 400‚000 (400‚000) Year 2 2009 Year 3 2010 1‚000‚000 (600‚000) 1‚000‚000 4‚000‚000 3‚000‚000 200‚000 2‚000‚000 3‚000‚000 (200‚000) 10‚000‚000 7‚500‚000 500‚000 3‚500‚000 3‚000‚000 2‚500‚000 10
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Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.
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