Outliers‚ Gladwell also argues that culture has a significant impact on the way people communicate with one another. He introduces a true story about the Avianca 052 case. The co-pilot Klotz spoke in a very nonchalant manner in the whole time to the ATC [Air Traffic Control] when the plane was almost running out of fuel. After the pilot Cavides had said repeatedly the plane did not have any fuel‚ there was still no urgency in Klotz’s voice when he talked to the ATC. Eventually‚ Avianca 052 crashed because
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no fatal accidents since 1963‚ makes Finnair the third safest airline in the world. With 9‚6 million carried passengers in 2014. Finnair is the nineteenth largest airline company in Europe. Furthermore Finnair is a four star company on the skytrax air travel rating which means‚ its better rated than more known companies in Denmark like SAS and Norwegian which are three stars companies. As Finnair mentioned in their vision‚ they want to be the number one airline in the Nordic countries and be the
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the airline industry‚ Herb Kelleher had explored a niche‚ a strategic window of opportunity in the industry. Since Southwest is not try to match or even really hard to match its resources and competencies with other large major airlines such as US Air‚ America West and others‚ Herb decided to be a domestic dominant rather than fight to shares part of the international or long-distance market segment. In revealing to the niche marketing strategy‚ Southwest is targeting their customers who are short-distance
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Case 9: Song 1. Shortly after 9/11‚ with a slow economy and new –found fears of air travel‚ most airlines were losing tons of money and several major airlines went bankrupt. Despite this‚ some low-price‚ low-cost airlines‚ such as Southwest and JetBlue still managed to make profits. Delta took notice of this and after three years of the company losing billions of dollars they decided to try something radically different by creating a separately branded airline called Song. To compete with traditional
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Full Body Scanners in Airports A full body scanner that is a device that is able to detect objects hidden under clothing by constructing a full 3-D image of a person‚ complete with detailed body contours. There are presently two types of scanning technology that are used in full body scanners: millimeter wave scanners and backscatter scanners. A millimeter wave scanner is able to use radio waves that are of tremendously high frequencies‚ which are decoded in order to produce a 3-D image. A backscatter
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front line customer service agents‚ who will be responsible for the check-in function for the airline. Since WestJet plans aggressive expansion internationally‚ the front line staff they will be hiring come from very different countries‚ and very different backgrounds speaking different languages. How will WestJet introduce and merge its corporate culture with these new front line employees all around the world? The bigger challenge is how will WestJet be able to train all these front line employees
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unpredictable nature. “JetBlue Airways: Managing Growth” presents a case about a brand that can attest to this fact‚ a brand that also happens to be one of the big airline corporations of America- JetBlue. Former Executive Vice President of Morris Air‚ David Neeleman‚ founded JetBlue in 1999. Neeleman entered the market with 10 planes and in just under 6 years‚ the JetBlue fleet consisted of 119 planes. JetBlue achieved tremendous growth in a short amount of time. The airline adopted Porter’s low
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spirit (About Southwest‚ 1988). Following their mission statement gives them a competitive advantage compared to other airline companies. The airline industries success depends greatly on the health of the U.S economy because the economy affects air travel by business and consumer passengers. Many areas of the economy affect Southwest in the airline industry. Some of these are shifts in the supply and demand‚ elasticity‚ and their competition in the market. Shifts in the supply and demand
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Table of Contents 1.0 Identification and Prioritization of Key Issues/ Problems 2 2.0 Application of Theory and Critical Analysis 2 2.1 SWOT Analysis 2 2.1.1 Strengths 3 2.1.2 Weaknesses 3 2.1.3 Opportunities 3 2.1.4 Threats 3 2.2 Business Model 4 2.2.1 Customer Value Proposition 4 2.2.2 Profit Formula 4 2.3 Best-Cost Provider Strategy 5 3.0 Recommendation and rationale 7 References 8 1.0 Identification and Prioritization of Key Issues/ Problems
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