Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
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SkyWest‚ Inc.‚ and the Regional Airline Industry in 2009 Strategic Profile and Case Analysis Purpose: The US regional airline industry like any industry has experienced some major pitfalls that can be attributed to the current economic global downturn. As a result‚ major stakeholders in the industry are looking for better strategies to cope. Among the pressing challenges are; the increasing and fluctuating cost of fueling the jets‚ the prohibitive costs of acquiring funds to purchase new jets
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• ••••• _lU‚. VI~UIII’-U.l.IVII’;)‚ IVIUIIU::I’C"IIJ’C"IIl.‚ SCHIPHOL INTERNATIONAL cunr LII’C" 1\lt:LVVUrl\t:u CIILertJrl;:‚e HUB Theoretically‚ baggage-handling is quite simple. Baggage input is connected to merely two events: an airplane lands or a person checks in. However‚ it’s risky business. Baggage handling is the second most important factor in having a pleasant trip‚ according to a 2009 lATACATSsurvey. Moreover‚ mishandled baggage is a $2.5 billion
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1 United Airlines And Continental Airlines Merger 08 November 2011 2 Introduction “The World’s Leading Airline‚” reads the slogan for the new United and Continental joint airline‚ as they celebrate the closing of their recent merger. The two successful companies have bonded together to create a competitive advantage in the combative global aviation industry and are looking towards a bright future. As the new non-executive chairman of the board‚ Glenn Tilton‚ states‚ “This [merger] sets
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“paper-less” operations. A concept they perfected‚ e-ticketing‚ provides the customer with a unique and convenient airport experience. All pilots of JetBlue are provided with laptops to handle flight plans‚ checklists‚ and manuals. Along the same lines‚ fleet efficiency is high due
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keep us safe when we fly? Can anyone really answer this question with 100 percent truthfulness? I personally do not think it is a question that can be answered with a completely correct answer. But regardless of how people feel about standing in line at an airport to go through security and take their shoes and jackets off‚ the airport has to do everything they can to make the skies safe. You will hear people complain about the long waits and the completely stripping of luggage‚ but if they did
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Tourism and Hospitality Marketing Group Assignment (Case Study on Frequent Flyer Programmes) Group Members: Mary Tan Seok Gek Date: Sep 09‚ 2009 [pic] Introduction to Airline Frequent Flyer Programmes Two events contributed to the emergence of Frequent Flyer Programmes (FFPs) in the airline industry. First‚ deregulation of the industry in 1978 created a more customer- oriented marketing strategy. Second‚ the growth in information technology
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Assignment 2: Labor Relations Janis Raymond Instructor Name: Dr. Theresa Bowen BUS 405- Labor Relations August 26‚ 2012 Labor Relations In reviewing information pertaining to labor unions‚ there is a plethora of information about unions in the transportation industry. One of the most widely known unions is the teamster unions‚ which deals with truckers. Labor unions and issues with automotive industry
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Hub and spoke model system I. Hub and Spoke Model: The hub and spoke model is a system which makes transportation much more efficient by greatly simplifying a network of routes. It is extensively used in commercial aviation for both passengers and freight‚ and the model has also been adopted in the technology sector as well. Delta Airlines pioneered the method in 1955‚ but it wasn’t until the 1970s‚ when the FedEx Company took advantage of the concept‚ that the method really took hold
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Market segmentation Market consists of large number of actual and potential customers. The process of splitting the market into different groups or segments based on the needs‚ characteristics or buyer behavior is called as Segmentation (Kotler‚ Brown‚ Adam‚ and Armstrong‚ 2007). Singapore Airlines (SIA) has used traditional approach adopted by legacy carriers for segmentation. SIA focuses on business travelers and the price sensitive leisure travelers. The business paradigm of SIA has clearly
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