OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation.
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Metaphor and translation: some implications of a cognitive approach ¨ Christina Schaffner* School of Languages and European Studies‚ Aston University‚ Aston Triangle‚ Birmingham B4 7ET‚ UK Received 5 June 2003; received in revised form 12 September 2003; accepted 8 October 2003 Abstract Metaphor has been widely discussed within the discipline of Translation Studies‚ predominantly with respect to translatability and transfer methods. It has been argued that metaphors can become a translation problem
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Close Reading: Shakespeare `Julius Caesar` III. 2 lines 11- 48 (Brutus) Julius Caesar is an historical tragedy‚ written by Shakespeare in 1599. Set in ancient Rome it depicts the rise and fall of an emperor and a time of vast political change. Presenting a tale of manipulation and a struggle for power Shakespeare uses the uses the art of the orator and rhetoric to describe key moments in Rome’s history. Structurally central to the play is Act III‚ scene 2‚ as it is at this pivotal moment‚ after
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Bachelor’s Thesis‚ summer 2010 BA‚ English and Communication Department of Language and Business Communication Creativity in translation – a study of various source and target texts Name: June Lyngbak Fogh Holst Examination number: 284589 Supervisor: Nick Wrigley Number of characters: 49.571 Creativity in translation – a study of various source and target texts June L.F. Holst ------------------------------------------------------------------------------------------------------------------------------------------------
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LOST IN TRANSLATION? THE EFFECT OF CULTURAL VALUES ON MERGERS AROUND THE WORLD KENNETH R. AHERNa ‚ DANIELE DAMINELLIb ‚ AND CESARE FRACASSIc Abstract We find strong evidence that three key dimensions of national culture (trust‚ hierarchy‚ and individualism) affect merger volume and synergy gains. The volume of cross-border mergers is lower when countries are more culturally distant. In addition‚ greater cultural distance in trust and individualism leads to lower combined announcement returns. These
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What is translation? Describe brief history of translation. Definitions of translation: * The process of translating words or text from one language into another: "Constantine’s translation of Arabic texts into Latin". * A written or spoken rendering of the meaning of a word‚ speech‚ book‚ or other text‚ in another language. Term translation refers to several meanings: * It refers to general subject field * The text that has been translated * process What is translation
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The Sonnet Form and its Meaning: Shakespeare Sonnet 65 The sonnet‚ being one of the most traditional and recognized forms of poetry‚ has been used and altered in many time periods by writers to convey different messages to the audience. The strict constraints of the form have often been used to parallel the subject in the poem. Many times‚ the first three quatrains introduce the subject and build on one another‚ showing progression in the poem. The final couplet brings closure to the poem by
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Compare and Contrast of Bible Translations: If we look at the fourth line at the NIV and NASB translations‚ you will notice they are almost exactly the same‚ the only difference being that the NIV translation is referring to your door as the NASB translation is referring to the door. In the NIV and NKJB translations they are referring to something completely different‚ one is crouching and the other is lying. In the rest of the verses they are all talking about how sin is waiting for you but in different
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easy and convenient to translate. Such segments of a text are known as units of translation. V.N.Komissarov uses the term “переводема” to refer to this notion. One of the foreign pioneers of the theory of translation J. Catford introduced the term ‘rank of translation’ in his book “A Linguistic Theory of Translation” (London 1965) which was used in a similar meaning. According to S.B. Tyulenev‚ the unit of translation should be termed translateme (транслатема) and defined as a combination of a linguistic
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IDs The 8 IDs on the exam will be drawn from this list. A complete ID should place the event/person/concept in time and space‚ identify it fully‚ and discusses its historical significance. Preparing these IDs will help you prepare for the exam as a whole. Cahokia- had pop of 15000-20000; largest city of the Mississippian people. Year 1150 (900-1350). Had mounds that were 100ft high and used for rituals. King Alfonso- Historical significance: Gives a glimpse on how the Europeans colonized
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