1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Loyalty and Friendship in Othello The play Othello‚ written by William Shakespeare is a play that takes place on the streets of Venice. Othello is a highly esteemed general in the service of Venice. Iago is Othello ’s ambitious friend. Othello promotes the Michael Cassio to the position of personal lieutenant and Iago is deadly jealous. Iago begins an evil and malicious campaign against the hero. Othello elopes with Desdemona but Iago starts to plot against them. Othello becomes jealous and suspicious
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Loyalty in The Odyssey Loyalty is defined in the Webster’s dictionary as faithfulness or devotion to a person‚ a cause or a duty. Through this definition‚ it can be expressed that loyalty is a major theme in Homer’s epic‚ "The Odyssey". The author presents four mayor illustrations of loyalty‚ which are given by Penelope‚ Telemachus‚ Eumaeus and Philoetius and Odysseus. Penelope is Odysseus faithful wife who not only doesn’t re-marry but also keeps hope that Odysseus is still alive and will
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turns to Adam and tells him to "Get you with him‚ you old dog" (1.1.69). Adam is offended to be treated thus after his many years of service to the family and leaves with Orlando. Oliver meets with Charles‚ the Duke’s wrestler‚ and asks what is happening at court. Charles tells him it is the same old news‚ namely the new Duke has banished his brother the old Duke. The old Duke left with several lords and now lives in the forest of Ardenne where "they live like the old Robin Hood of England" (1.1
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Alex Pham author of "Boy‚ You Fight Like a Girl" investigates the ever growing world of online gaming and how gender affects both worlds. The "fastest-growing segment of the computer game market"(185)‚ adventure gaming‚ has hundreds of thousands of players that average twenty hours of play a week and thousands of them are playing as characters of the opposite sex. This gender switching is making games not only challenging‚ but also confusing‚ and possibly embarrassing. Pham first introduces a character
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Dr. J.F. van Dijkhuizen Literature 6B: Shakespeare: An introductory course 5 August 2011 How are relations between different ethnic groups represented in The Merchant of Venice and Othello? Now in the early twenty-first century we tend to associate racist attitudes as fallacious and inhuman. The Merchant of Venice and Othello can‚ therefore‚ present challenges to modern readers and audiences because‚ to a certain extent‚ Shakespeare presents relations between the different ethnic
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this acknowledgment‚ we would like to express our sincere gratitude to all those people who have been associated with this research assignment and have helped us with it and made it a worthwhile experience. Firstly‚ we express our heartily thanks to Prof.KingshukBhadury who gave us this opportunity to learn the different aspects of Services Marketing in a practical approach and guided us and gave us valuable suggestions regarding the project. We would also like to extend our thanks to the various
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What do you like and what don’t you like in the system of our education? No doubt that education plays a very important role in our life. However‚ having studied at the University for 3 years‚ my own opinion about the system of higher education in Russia has formed and I’d like to share my thoughts with you. First of all‚ I would like to single out the things I like. Due to the system of our Education we get thorough knowledge for our future profession which will be very
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction‚ which leads to customer loyalty‚ which leads to profitability. Contents [hide] 1 The service quality model 2 Expanded models 3 Data collection
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