CHALLENGES FOR WOMEN ENTREPRENEURS IN INDIA S. BALASUBRAMANYAM* Abstract More than ever before‚ Change is the only constant in life‚ especially so in industry‚ and as a consequence‚ tremendous opportunities are opening up for women entrepreneurs. It is true that the presence of women entrepreneurs is very low in India‚ but you can look at it as another great opportunity riding on this all-pervasive change – and not as an obstacle toughening the entry barrier further for women in industry.
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II‚ Issue-9-10 (Oct.-Nov.-2009) 13 Women Entrepreneurship In India (Problems‚ Solutions & Future Prospects of Development) Research Paper—Commerce & Management Entrepreneurship Meaning:-The origin of the basic word “Entrepreneurship” is from a French word “Entreprendre”‚ where it cradled and originally meant to designate an organizer of certain musical or other entertainments. The Oxford English Dictionary (of 1897) defines the term “Entrepreneur” in similar way as the director or a manager
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Women entrepreneur Women entrepreneur is any women who organizes and manages any enterprise‚ especially a business. Qualities a women has to hold to become successful entrepreneur 1. Self Belief The first and probably the most important characteristic possessed by successful women entrepreneurs is self belief. They believed in themselves; what others said about them didn’t matter. They never looked for problem solvers; they believed they were the problem solvers and that belief worked for them
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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CHAPTER-1 INTRODUCTION 1.1 MEANING The classic definition of an Entrepreneur is “a person who organizes and manages a business undertaking‚ assuming the risk for the sake of the profit.” The word ’entrepreneur’ is derived from the Old French word ’entreprendre’ which was first used by the economic ’theorist’ Richard Cantillon in 1755 in an essay where he used this term to describe a person who assumed the risk of buying goods in the belief that they could sell them at a higher price at a
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WOMEN ENTREPRENEURS: Women entrepreneurs may be defined as a woman or a group of women who initiate‚ organize and run a business enterprise. In terms of Schumpeterian concept of innovative entrepreneurs‚ women who innovate‚ initiate or adopt a business activity are called business entrepreneur. It is the group of women or single women running an enterprise or company in order to earn profit. Now days because of women empowerment women are stepping-stone into the industries and are taking the
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Accenture Research Report Masters of rural markets: The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect 03 Growing business confidence in rural opportunities 05 The attractions and distractions of rural markets 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities 28 Developing the right capabilities—and
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WOMEN ENTREPRENEURS Concept An enterprise owned and controlled by women having a minimum financial interest of 51percent of the capital and giving at least 51 percent of the employment generated by the enterprise to women - Government of India A woman entrepreneur can be defined as a confident‚ innovative and creative woman capable of achieving self economic independence individually or in collaboration‚ generates employment opportunities for others through initiating‚ establishing and
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Project Shakti The Internet Marketing of Project Shakti HUL is India’s largest fast moving consumer good company and is a 51.55 percent owned subsidiary of the Anglo-Dutch Unilever‚ a Fortune 500 transnational. HUL employs 36‚000 people and claims to touch the lives of two out of three Indians. The old Shakti Web site gives the following objective: "to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable microenterprise opportunity‚ and to improve rural living
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Project Shakti Case (1-What are the key features of Project Shakti? What do you consider its positive and negative features?) Project Shakti characteristic is to Develop HLL’s brand through local influent people. Its target is India’s rural population and the company attempt to reach it by providing micro enterprise and partner with SHG’s (self-help groups).The company has succeed in creating income generating capabilities. Those features are very positive for the brand and for India’s development
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