Rural Credit in 20th Century India An Overview of History and Perspectives Mihir Shah‚ Rangu Rao and P.S. Vijay Shankar This brief overview of rural credit in 20th century India finds a remarkable continuity in the problems faced by the poor throughout this period. These include dependence on usurious moneylenders and the operation of a deeply exploitative grid of interlocked‚ imperfect markets. We articulate the theoretical and historical case for nationalisation of banks and provide evidence
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RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
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of Information Technology effecting rural area Er.Hardeep Singh Sidhu (M.Sc‚M.Phil‚M.Tech.) (Lect. in computer science) Department of Computer Science Punjabi University Baba Jogipir Neighbourhood campus‚ Ralla‚ Mansa (Punjab) The researcher are‚ associated with Department of Computer Science at Punjabi University Baba Jogipir Neighborhood Campus‚ Ralla‚ Mansa‚ Punjab (India). Abstract: Research in the field of emergence of IT in rural area has varied applications‚ through which
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will not be accepted unless all fields below are completed Subject Code: | BUSM4092 | Subject Name: | Applied Entrepreneurship | Location where you study: | RMIT Vietnam – SGS | Title of Assignment: | Assignment 1 – Interview an Entrepreneur | File(s) Submitted | 1 | Student name: | Vi Nguyen Ton Nu Quynh | Student Number: | S3324404 | Student Email Address: | S3324404@rmit.edu.vn | Learning Facilitator in charge: | | Assignment due date: | 15/11/2012 | Date
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Gender in Management: An International Journal Emerald Article: How women entrepreneurs lead and why they manage that way Dorothy Perrin Moore‚ Jamie L. Moore‚ Jamie W. Moore Article information: To cite this document: Dorothy Perrin Moore‚ Jamie L. Moore‚ Jamie W. Moore‚ (2011)‚"How women entrepreneurs lead and why they manage that way"‚ Gender in Management: An International Journal‚ Vol. 26 Iss: 3 pp. 220 - 233 Permanent link to this document: http://dx.doi.org/10.1108/17542411111130981 Downloaded
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Hindustan Lever’s Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory‚ India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market‚ India enhances specific characteristics in many aspects: the consumer preference‚ marketing channel‚ market liquidity‚ distributors and manufactories‚ and so on. Therefore‚ administrators have to make decisions and strategies corresponding to this circumstance
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Unilever in brazil — Document Transcript * 1. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil :The North East and the South East .Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances andsales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction Unilever the company‚ its competitor and its performances
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According to the study made by me‚ HLL has basic problems but which have to be dealt with planned strategy. Now we got to see where the problem lies‚ looking at the market itself will give us a lot of ideas‚ India is a developing nation with a massive population where majority areas are rural and people living in there are uneducated‚ moreover to get to these customers is very difficult as the mode of transport to these people are difficult and time taking. In that kind of situation a large company
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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make money and succeed. Effectively‚ the businesses are at war‚ fighting to gain the same resource and territory i.e. the customer and like in war‚ it is necessary to understand the enemy. For that reason we will analyze the competitive market of Unilever. PROCTOR & GAMBLE Established in 1837‚ The Procter & Gamble Company began as a small‚ family operated soap and candle company in Cincinnati‚ Ohio‚ USA. Today‚ P&G markets almost 300 products to more than five billion consumers in 140
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