Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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Women entrepreneurs may be defined as a “woman or a group of women who initiate‚ organize and run a business enterprise”. Government of India has defined women entrepreneurs based on women participation in equity and employment of a business enterprise. Accordingly‚ a woman run a enterprise is defined as “an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51%of the employment generated in the enterprise to women”. Women entrepreneurs
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Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.[1] Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry. However‚ changes in global production networks and increased urbanization have changed the character of rural areas. Increasingly tourism‚ niche manufacturers‚ and recreation have replaced
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Challenges faced by Women Entrepreneurs in Service Sector Abstract Women entrepreneurship development is an essential part of human resource development. In traditional societies‚ they were confined to the four walls of houses performing household activities. The global evidences prove that women have been performing exceedingly well in different spheres of activities like academics‚ politics‚ administration‚ social work and now into industry also and running their enterprises successfully
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Role of WORLD BANK subsidiaries in promotion of International trade and Investments. The World Bank is an international financial institution that provides loans to developing countries for capital programmes. The World Bank has a stated goal of reducing poverty. By law‚ all of its decisions must be guided by a commitment to promote foreign investment‚ international trade and facilitate capital investment. The World Bank differs from the World Bank Group‚ in that the World Bank comprises only
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Challenges of Women Entrepreneurs in Bangladesh Despite all their family and social problems‚ women have struggled hard to achieve their own identity. Women from all classes of Bangladesh want to stand up before everyone in their own right and not as someone’s daughter or wife. Women can be a very caring homemaker‚ but at the same time she can prove to be a highly skilled Entrepreneur‚ an efficient employee‚ an administrator if they choose to be. Realizing that the advancement of women can not be prevented
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Women of India - ’Speak up’ ; Women equality from all walks of life (Women safety from childhood to adults; 70% mistreatment within families - issues which do not come out; women rights suppressed in subtle ways in different walks of life personal to corporate settings) “A woman is human. She is not better‚ wiser‚ stronger‚ more intelligent‚ more creative‚ or more responsible than a man. Likewise‚ she is never less. Equality is a given. A woman is human.” Vera Nazarian‚ The Perpetual
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Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector 8 3.2 Different Soap Brands in Rural Market 9 3.3 Preference
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“PROSPECTS AND CHALLENGES FOR ENTERING INTO RURAL MARKET WITH SPECIAL REFERENCE TO HUL AND ITC” By Mrs. Madhulika Dutta Mrs. Megha Bhatia Assistant Professor Sr.Lecturer Department of Management Studies Department of Management Studies
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understanding of the requirements of the people concerned. It is a process and not an event. Thus‚ Social Audit is nothing but understanding‚ measuring‚ reporting‚ and most importantly improving the efficiency and effectiveness of the local governance. India being a welfare state‚ several programs and policies are implemented for the benefit of people. Politicians and executives are usually the ones who control and implement these policies. Some policies are common to all and some are special that are
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