Hindustan Lever’s Project SHAKTI – Marketing FMCG to he Rural Consumer FACTS OF THE CASE: Intense competition from International as well as local players in 2000. Necessary for HLL to penetrate the untapped rural with urban markets saturated. Rural Markets were scattered over large areas and per capita consumption was low. Shakti was promoted as a CSR activity. Project Shakti was a unique sales channel due to the reasons apart from its scale and deep rural reach was that it reached
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falling tariffs and rising incomes are bringing mobile phones within the reach of millions of new customers‚ according to Emerging Rural Mobile Market in India. Mobile industry players are eyeing rural India as their new area of opportunity. The companies are encouraged by the fact that mobile users are expected to cross 230 million by 2007 end and 500 million by 2010. Rural areas are expected to drive the next wave of telecom growth in the country‚ and they have a potential of adding at least 150
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Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known as rural markets
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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WATER QUALITY IN RURAL INDIA The rural population of India comprises more than 700 million people residing in about 1.42 million habitations spread over 15 diverse ecological regions. It is true that providing drinking water to such a large population is an enormous challenge. Our country is also characterised by non-uniformity in level of awareness‚ socio-economic development‚ education‚ poverty‚ practices and rituals which add to the complexity of providing water. The health burden of poor
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higher quality and productivity. Further‚ a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory. The Status of Execution: Launched in June 2000‚ ’e-Choupal’‚ has already become the largest initiative among all Internet-based interventions in rural India. ’e-Choupal’ services today reach out to more than 3.5
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women in India now are more educated and more aware of the world. they now stand equal with the men‚ in some places or careers women have even overthrown the heights the men have reached. today’s women is unstoppable‚ gone is the women who was vulnerable‚ unprotected‚ uneducated and abused. todays women stands tall‚ with pride‚ as she can achieve heights that sometimes are not even thought of. thats todays women she also knows how to handle her house. she is an all rounder. but with an increase
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The status of women in India has been subject to many great changes over the past few millennia. From equal status with men in ancient times[6] through the low points of the medieval period‚ to the promotion of equal rights by many reformers‚ the history of women in India has been eventful. In modern India‚ women have held high offices in India including that of the President‚ Prime Minister‚ Speaker of the Lok Sabha and Leader of the Opposition. As of 2011‚ the Speaker of the Lok Sabha and the Leader
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status of women in India has been subject to many great changes over the past few millennia.[2][3] From equal status with men in ancient times[4]through the low points of the medieval period‚[5] to the promotion of equal rights by many reformers‚ the history of women in India has been eventful. In modern India‚ women have adorned high offices in India including that of the President‚ Prime minister‚ Speaker of the Lok Sabha and Leader of the Opposition. As of 2011‚ the President of India‚ the Speaker
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In the past‚ women have been oppressed to a point where they were treated as a completely different species. They were in a country that seemed to be a dark tunnel with no hope‚ dreams‚ or sense of fulfillment. Now women have been given their natural birthrights‚ and they are now able to do everything males can do. Women in India are beginning to follow the direction that the women of the Western world took more than eighty years ago; demanding treatment as human equals. However‚ it has become
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