INDIA and WOMEN Women empowerment is a moot subject. At earlier times‚ women got unprejudiced status with men. But the post-Vedic time was a difficult period when many were treated as slaves‚ a commodity earned by the man‚ a mode of produce kids. From the early twentieth century (national movement) their statuses have been slowly and gradually undergone changes. In this regard‚ we may mention the name of the English people. After then‚ independence of India‚ the constitutional makers and national
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Rural Informatics in India – An Approach Paper 1.0 Introduction “Just as the whole universe is contained in the Self‚ so is India contained in the villages”… This has been said by none other than Mahatma Gandhi‚ the Father of our Nation and the visionary architect of India’s Rural Development Programmes. The villages epitomize the soul of India. With more than 70% of the Indian population living in rural areas‚ rural India reflects the very essence of Indian culture and tradition. No wonder
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Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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Extensive power sector reforms have been introduced in the past three decades in most of the developing countries‚ including India‚ wherein different models for reforming have been introduced. However‚ there is often an increasing concern that energy services still fail to reach the poor‚ primarily because issues related to access to poor were overlooked in the process of reform which assumed that greater economic efficiency of the power sector would automatically extend access to all including poor[1]
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our society that role of women is restricted in four walls of home or for mainly household activities. Economy of any country can’t boom without contributing women. The growing industrialization‚ urbanization and social legislation and with the spread of education and awareness women have shifted from kitchen to higher level of professional activities. Today’s women are taking more and more professional and technical degrees to cope up with market need.The position of women and their position is any
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Barriers faced by female entrepreneurs 1. Introduction An increase number of female owned their business and became entrepreneurs in recent years. According to the Global Entrepreneurship Monitor‚ there are 126 million women operating new business. Although the number of female entrepreneurs is high‚ the rate of women take part in business is not equal to men’s. Even the active female entrepreneurs‚ they do not reach their potential. In America‚ women own three in ten firms. It is only 6% of the
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Introduction: Unilever is an Anglo-Dutch company‚ with a history of colonial exploitation‚ on which it has gradually built its capital. Today it owns most of the world’s consumer product brands in food‚ beverages‚ cleaning agents and personal care products. Unilever employs more than 247‚000 people and had worldwide revenue of €48 760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam‚ Netherlands‚ and Unilever PLC in London‚ United Kingdom. Both Unilever companies have
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The unprecedented commitment of the present Government of India to seriously address the need for employment generation is a propitious opportunity to implement strategies for generating full employment in the country. This report‚ which builds upon work done by the International Commission on Peace & Food in the early 1990s‚ confirms the potential to generate sufficient employment opportunities for all new entrants to the workforce as well as to absorb the current numbers of unemployed and underemployed
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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Women are generally perceived as home makers with little to do with economy or commerce. But this picture is changing. In Modern India‚ more and more women are taking up entrepreneurial activity especially in medium and small scale enterprises. Even as women are receiving education‚ they face the prospect of unemployment. In this background‚ self employment is regarded as a cure to generate income .The Planning commission as well as the Indian government recognizes the need for women to be part
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