"Shampoo ad" Essays and Research Papers

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    History of Pantene

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    THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles

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    How to Wash Your Hair

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    shampooing. a) (first supporting material)- According to www.wiki-how.com rub a dollop of shampoo‚ around the size of a quarter between the palms of the hands and smooth onto the scalp area of your head.(how) b) (second supporting material)-www.Beauty.com says massage with your fingertips‚ Do not mound hair on top of the head to scrub it‚ this will cause tangles. Also use clawed fingers to get the shampoo into the scalp.(beauty) c) (third supporting material)- According to www.bellasugar

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    lotion another item that humans use every day. It has thirty-two chemicals most worrying propylparaben‚ polyethylene glycol‚ which also found in oven cleaners. Side effects are rashes‚ irrational and hormonal disruption. the last one is found in shampoo which has fifteen chemicals the most warring sodium laurel sulphate and tetrasodlum. the side effects include irrational and possible eye damage. Every chemical has his own effect but we as human if we don ’t do the research we won ’t know it.

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    PROJECT SYNOPSIS MARKETING STRATEGIES OF PERSONAL CARE PRODUCTS OF ITC LIMITED Submitted by: HARPREET KAUR 0621002543 Submitted to: [pic] INSTITUTE OF MANAGEMENT & TECHNOLOGY CENTRE DISTANCE LEARNING GHAZIABAD (U.P.) PROFORMA |Name |Harpreet Kaur | |Address

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    Mr Hisham Omar

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    Number | 13082092 | Centre Number | 10421 | Section A Task 1 – Organic hair products (a) Find the price of a 200ml bottle of organic shampoo and a reason why a customer should buy the product. Take a screen shot showing the name of the search engine and the criteria you used in the search. * Complete the table showing the price of 200ml of organic shampoo and a reason why a customer should buy it. * * Price of 200ml * | * £11.50 | * A reason why a customer should buy

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    following case and answer the questions: SYD COMPANY The market for women’s hair shampoos has become highly specialized and segmented. In recent years a large number of special purpose shampoos have appeared on the market‚ each promising to provide various hair care benefits to the potential user. The Syd Company is diversified manufacturer of consumer packaged goods. At this time the firm has no women’s shampoo in its product line. The company’s marketing research personnel met recently with

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    METHODOLOGY 34 Sample and Procedure 34 Questionnaire 35 CHAPTER IV: DATA ANALYSIS AND RESULTS 39 Respondent Profile 39 Identification of Hair wash Brand Users 40 Relative Utility of Product Characteristics 41 Prediction of Future Hair wash Shampoo Purchases 42 The Hedonic Framework 44 Psychographic and Demographic Characteristics of Brand Users versus Nonusers 49 CHAPTER V: DISCUSSION 53 CHAPTER VI: CONCLUSIONS 60 ENDNOTES 65 REFERENCES 67 APPENDIX 77 Influence of Branding on Consumer

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    sunsilk

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    Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how

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    Himalaya

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    Piangchai Ferstand Himalaya Shampoo Bus 5060 Himalaya Drug Company has positioned itself as a brand that provides a very strong line of products based on natural concepts. They take the belief that a holistic approach to hair care and balance should be used. The brand by profile is targeted for consumers in high and mid market range. This product line has global presence. In past the branding of the product lines was different in different geographies. Company management has recently put all

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    Firms tend to attract consumers by product differentiation and hence‚ establishing a new brand loyalty so it could result a market outcome that will clash with such values. In addition‚ there could be conflict of interest between the firms and consumers for the purpose of profit maximization. For instance‚ quality or ingredients used for the products could deteriorate or harmful but it results in greatest revenue. In order to gain market share‚ firms may also sell their products at a much cheaper

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