ACADEMIC PAPERS Nostalgic bonding: Exploring the role of nostalgia in the consumption experience Received in revised form. Morris B. Holbrook is the W. T. Dillard Professor of Marketing at the Graduate School of Business at Columbia University‚ New York‚ USA. He graduated from Harvard College (1965) and received his MBA (1967) and PhD (1975) degrees from Columbia University. Since 1975‚ he has taught courses at the Columbia Business School and has conducted research covering a wide variety
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Consumption of the Consumer The movie Fight Club‚ directed by David Fincher‚ has had a major effect on the everyday movie watcher. Its plot is a very intriguing one in that it probably makes the viewer question his or her own way of living. The main character‚ who’s real name the viewer never learns‚ has insomnia‚ and is unable to find treatment for it. He finds solace in going to the support groups for different terminal diseases. It helps him sleep until a woman named Marla shows up. He
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Caffeine and Coffee Consumption Maddie Schierbeek Psychology 7th block Why do so many people‚ especially high school students consume so much caffeine? Perhaps 70-minute classes are too much to handle. Maybe the AP course load is overwhelming. Or perhaps problems at home cause a lack of sleep. Everyone has their reasons. On the other hand‚ there may be a scientific reasoning behind it. Caffeine highs are followed by caffeine lows. This cycle results in a need for caffeine: addiction. Researchers
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Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market‚ many companies are facing the same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast
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of Americans will struggle with obesity and diabetes more than any other. The most obvious culprit is the added sugar in sodas and other sugary beverages‚ like sports drinks or teas. One idea public health advocates have floated to bring sugar consumption down is to tax beverages with more than a certain amount of added sugar. (Berkeley‚ Calif.‚ and the Navajo Nation have managed to pass such legislation.) Another is to shrink the size of soda cups. The latest idea is a warning label. Legislators
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individuals. However‚ a research shows that the majority of Generation Y can not obtain a decision independently (Robinson‚ 2012). According to the survey‚ 75 percent of the respondents seek information through the crowdsourcing analysis‚ such as the World of Mouth from family and friends‚ then followed by the social website and newspapers or magazines. The dynamic friendship among Gen Y may shape one’s decision making. Out of the twenty respondents‚ seventeen respondents choose to go to café with
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Course no: MKT 701 Case Study on Pamela Shampoo 13.1 What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up‚ he joined his father’s company as a Director in 1980.His father was the Managing Director and Chairperson of the company. Alfred was very successful‚ growing the business and becoming
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Marketing 311 Real World #1: Perceptual Differences in Consumption: Tableware Perceiving the volume of the food/drink by the shape of the container is very common in our day to day life. These perceptual reasoning can vary from person to person‚ as it is related with the individual psychological attitude1. Studying the food consumption based on the volume perceived by the shape of the holding container is important for policy makers‚ managers‚ health professionals‚ and dieters or diabetics
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skin care Disposable diapers Product Shampoo Toothbrush Men Grooming Respiratory Health care Hair color 2.0 Situational Analysis SWOT analysis Strengths:- • Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes Weaknesses:- • • • • Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real
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LAB. MANUAL 16 MANUAL OF METHODS AF T OF ANALYSIS OF FOODS D R ALCOHOLIC BEVERAGES FOOD SAFETY AND STANDARDS AUTHORITY OF INDIA MINISTRY OF HEALTH AND FAMILY WELFARE GOVERNMENT OF INDIA NEW DELHI 2012 ALCOHOLIC BEVERAGES MANUAL FOR ANALYSIS OF ALCOHOLIC BEVERAGES TABLE OF CONTENTS PAGE NO. 1 2 5 6 8 9 10 15 17 19 22 27 30 AF T METHOD Types of Alcoholic Beverages Determination of Ethyl alcohol content Determination of Residue on evaporation
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