DOVE CONDITIONER&SHAMPOO VARIETIES 300ML SWOT ANALYSIS Strengths Dove conditioner shampoo varieties are products of the Dove Company. However‚ Unilever is the parent company of Dove products. As well know‚ Unilever is a Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Therefore‚ Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands
Premium Unilever Brand Marketing
OF METU STUDENTS ON SHAMPOO CONSUMPTION The word “shampoo” comes from the Hindu word champo which means “head massage”. In United Kingdom‚ there were special places to get head massage like Turkish baths where even the kings facilitate from. In the 1860s‚ the meaning of the word shifted from the sense of massage to applying soap to the hair. Then later‚ English hairstylers found new way of using soap on the hair‚ boiled down it and added herb in it. By the way‚ today’s shampoo started to compose
Premium Hair care Meaning of life Education
Case Study: Indian Super Shampoo QUESTION 1: What are the category beliefs among non-users of shampoo? (Pages 16 &17 Exhibit 9) Based on analysis of the Indian mass market‚ it was discovered that among non-users of shampoo‚ most users washed their hair infrequently. This is against the backdrop that 48% of respondents wash their hair only once per week while 43% twice. The shampoo category questionnaire revealed that most persons did not use Shampoo to wash their hair‚ but used other products
Premium Hair care
Product Introduction: Chik Shampoo: Chik shampoo is a product of a Chennai based FMCG company Cavin Care. According to www.business-standard.com Article Chik mate by Gouri Shukla / Mumbai June 3‚ 2003 “Chik has become the second-largest shampoo brand — after fast-moving consumer goods giant Hindustan Lever Limited’s (HLL) Clinic Plus — in volume terms.” As per www.moneycontrol.com‚ “The shampoo sachet‚ which unlocked instant consumer recognition and cult-brand status for the company‚ today
Premium Consumer protection Hair care Brand management
Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
Premium Cosmetics Perfume Ethics
GREAT LAKES INSTITUTE OF MANAGEMENT‚ CHENNAI Post Graduate Diploma in Management Batch 2012-14: Chennai Empirical Study Progress Report - I Title of Project: The right Marketing Communication Mix that can help L’Oreal increase its Shampoo Market Share in the rural market. Abstract of the Study (500 words): This paper aims at devising the right kind of Marketing Communication Mix for L’Oreal‚ that can help it to increase its market share in the rural market‚ both effectively and efficiently
Premium Marketing Hair care Scientific method
Future Outlook and Projections‚ 2013-2017 4. France Cosmetics Market 4.1. 4.2. 4.3. France Cosmetics Market Size‚ 2007-2012 France Cosmetics Market Segmentation‚ 2010-2012 France Hair Care Market France Hair Care Market Size‚ 2010-2012 France Shampoo Market‚ 2010-2012 France Conditioners/Care Products Market‚ 2010-2012 France Hair Colourants Market‚ 2010-2012 France Hair Styling Products and Hair Spray Market‚ 2010-2012 4.3.1. 4.3.1.1. 4.3.1.2. 4.3.1.3. 4.3.1.4. 4.3.2. 4.4. Hair care
Premium Marketing Nutrition Health club
increase to 6% in 2006 and 2007 (ADB‚ 2005). Bangladesh’s total GDP stood at $275 billion in 2004‚ and per capita GDP was $2‚000 (adjusted for purchasing power). The ready made garments industry started in our country as a non-tradition sector with a narrow export rise in the late 1970s. The garments industry enjoyed a tremendous rise of 30 enterprises in 1980 increase to about 4825 on 2007-08 fiscal year. Out of 3.1 million manpower employed in factories‚ 2.38 million are women (85%)‚ majorities
Free Economics Bangladesh Industry
PAPER TITLE: INDUSTRY EVOLUTION PAPER SUBTITLE: FRAGMENTED INDUSTRY AND CONSOLIDATED INDUSTRY 1.0 ABSTRACT The purpose of this study is to know the industries grow through a series of stages from growth through maturity to decline. The industry life cycle is useful for explaining and expecting trends among the six forces that drive industry competition. There are two types of industry which are fragmented industry and consolidated industry. Fragmented industry occurs when the people
Premium Strategic management Barriers to entry Industry
seen the largest increase in demand for such a technology over the past year (Manufacturing Automation‚ 2014).The impact that robotics and automation has on the industry is for one it enables an organization to lower their overall costs. It helps lower costs in the sense that automation is allowing those within the manufacturing industry to effectively stop seeking cheaper labour alternatives. Many organizations are starting to realize the value that robotics automation can provide‚ North America
Premium Industry Manufacturing Automation