Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur ’s challenge is to obtain the
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KODAK FUNTIME ANALYSIS 1. Diagnosis of the reasons for Kodak’s market share loss and assessment of likely development of the market if Kodak maintained the status quo. Answer: Kodak had been experiencing a loss on market share from 76% to 70% over the past five years‚ which was caused by the action of its competitors like Fuji Photo Film Co. and Konica Corp.‚ wooing consumers with low-priced versions. If Kodak did nothing to deal with the situation‚ either in pricing or creating something
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Merger or Acquisition. The key principle behind buying a company is to create share holder value over and above that of the sum of the two companies. Two companies together are more valuable than two separate companies together. 1. Acquisition: An acquisition is the purchase of one company by another company. Acquisitions are actions through which companies seek economies of scale‚ efficiencies and enhanced market visibility. All acquisitions involve one firm purchasing another - there is no
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------------------------------------------------- ------------------------------------------------- BRM PROJECT PROPOSAL ------------------------------------------------- NOKIA’S DECLINING MARKET SHARE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- SUBMITTED BY‚ -------------------------------------------------
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Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends‚ and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically
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PepsiCo Using the appropriate tools and processes taught in class‚ the group is required to develop business strategies for the organization. Guidelines below might help the group to prepare the written report. 1. Identify the firm’s existing vision and mission. Vision Statement 1. “To be the world’s best beverage company”. Being the best means providing outstanding quality‚ service‚ cleanliness and value‚ so that their every customer is contented and
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Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant‚ which‚ while cleaning the hair and scalp‚ can remove the natural oils (sebum) which lubricate the hair shaft Because of the function it serves‚ shampoo seems to be a favorite product for all class of customers. The
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La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989‚ the line start to slowly decline its sales. The ad agency tried to develop new look campaign‚ but this solution did nothing for La Shampoo sales and customers didn’t even noticed the change. Caroline‚ the brand manager wanted a new marketing plan to improve the sales and increase the market share‚ not to just keep the product remain on retailer’s shelves. She made a marketing meeting
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• Capital Markets ICICI Bank is an active capital market intermediary. It is one of the promoters of several leading institutions in the country including National Stock Exchange Of India Limited (NSE)‚ National Commodities & Derivatives Exchange Limited (NCDEX)‚ Central Depository Services (India) Limited (CDSL). Since 2000‚ the Bank has also been one of the clearing and settlement banks for NSE and Bombay Stock Exchange Limited (BSE). The Bank also took up the clearing and settlement banking
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investors as we provide opportunities for growth and enrichment to our employees‚ our business partners and the communities in which we operate. And in everything we do‚ we strive for honesty‚ fairness and integrity.” Shareholders PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States. The company is also listed on the Amsterdam‚ Chicago‚ Swiss and Tokyo stock exchanges. PepsiCo has consistently paid cash dividends since the corporation was founded. Corporate
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