take effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service‚ it must first take necessary action to deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product‚ price‚ place and promotion. A company that chooses a “high-quality position” must produce
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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qualities giving suitable examples. Discuss their implications for services marketers. SEARCH -is the activity of looking thoroughly in order to find something or someone try to locate or discover‚ or try to establish the existence of; In the marketing concept‚ we conduct consumer research -to determine consumer needs / wants. -then to try to satisfy the consumer with a product or service. -then create a sense of satisfaction for the consumers. ------------------------------------------------------------
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1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate
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Marketing is the activity‚ set of organizations‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers as well as clients also partners and society at large. In the marketing process discuss about four factors. Those things are called 4P’s or marketing mix elements. Those are (1) Product (2) Price (3) Place (4) promotion Product is valuable thing for every organization. If there is no point to manufactured or develop product or services
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Marketing Mix Price‚ Product‚ Promotion and Place are known as the “Four Ps” of Marketing. The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper‚ you will be creating your own marketing mix. Specifically‚ you will: Choose a tangible product with which you are familiar and describe why this product is of interest to you. Describe‚ in your own words‚ the characteristics of each element of the Marketing Mix (price‚ product‚ place
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References: Greg‚ E. (2012). Service marketing. Marketing (2nd ed.‚ pp. 399-400). Australia: John Wiley & Sons Australia. (Original work published 2010). Hung‚ Chun W (2012). Integrated marketing communication. Retrieved May 4‚ 2012‚ from http://press.emerson.edu/imc/2012/05/04/are-leather-shoes-the-secret-of-din-tai-fung/#more-1628 Learn Marketing. (2013). Service marketing mix (Extended marketing mix). Retrieved from http://www.learnmarketing.net/servicemarketingmix
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market‚ many companies are facing the same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast
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Segmentation For our product we decided to survey the market and then carefully choose a level of segmentation. We choose segment marketing i.e. identify large groups within the market with similar characteristics and target either one or a few of them. This decision was based on the fact that although the market consisted of people with the same need i.e. to colour and shampoo their hair‚ but the market varied in other characteristics. The segments we choose to target consisted of people who wish to
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