Tata and Jaguar‚ Land Rover Deal 1. Motivation/ reason for the merger/ acquisition; • Tata Motors wanted to have presence outside India • It desired to have a diversified line-up ranging from the world’s cheapest car to some of the more expensive • It enabled Tata’s entry into luxury car segment • JLR It had become a cash drag on Ford • It would enable Ford to focus on its core Ford brand and "One Ford" global transformation. • Take advantage of the low cost manufacturing base in India
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INTERIM REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company
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Moreover‚ the company has 100% market share in the micro segment of the passenger car market in India. Tata has a unique brand collection which are Indica‚ Indigo‚ Manza‚ Vista‚ Sumo‚ Safari‚ Aria‚ Venture‚ Nano‚ Prima‚ Winger‚ Land Rover‚ Hispano‚ Daewoo‚ Jaguar‚ and Land Rover‚ among others. Broad portfolio automobiles product: Tata motors produce a lot of product including cars‚ buses‚ medium and heavy commercial vehicles. Tata Motors sold 141‚846 passenger cars.The company offers utility vehicles
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Tata’s acquisition of Ford’s luxury brands Ford Motor Company announced it will sell its Jaguar and Land Rover divisions to India’s Tata Group. The Tata Group already owns former British stalwarts Tetley Tea and steel company Corus Group PLC. Now‚ it’s looking at a couple more renowned brands -- Jaguar and Land Rover -- a quantum leap in class for a group whose main vehicle business has been making inexpensive cars and trucks for Indians. The luxury brands would give Tata access to the know-how
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1 Tata Group-Built on Trust & Ethics “We do not claim to be more unselfish‚ more generous or more philanthropic than other people. But we started on sound and straight forward business principles‚ considering the interests of the shareholders our own‚ and the health and welfare of the employees the sure foundation of our prosperity.” Jamsetji Nusserwanji Tata. (1839-1904)‚Our Founder. “The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute
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and Expedition in North America‚ Ford Fiesta in Europe‚ the new Lincoln Blackwood and Navigator‚ Land Rover Freelander and Range Rover‚ Jaguar X-Type‚ Aston Martin Vanquish‚ Mercury Mountaineer‚ and the Mazda Sport Wagon. These vehicles will help distinguish them from their competition. All of their products and services benefit from their diverse family brands. They acquired the Land Rover in 2000‚ 1999 they acquired Volvo and Kwik-Fit‚ 1989 they acquired Jaguar‚ 1987 they acquired Aston Martin
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FORD AUTOXCHANGE B2B MARKETPLACE Founded by Mr. Henry Ford Headquartered in Dearborn‚ Michigan‚ suburb of Detroit FORD MOTOR COMPANY: 5th largest Automaker worldwide Ranks 25th on 2011 Fortune 500 List Sold 5.7 million units worldwide in 2011 Total Revenue in 2011 was $136 Billion Enjoys 16.7% market-share globally FIGURES AND STATISTICS: Fascinating story on a B2B ’electronic marketplace’ Vision: "Effective use of IT" for efficient management of Supply chain Objective:
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the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and luxury marquees like the Jaguar and Land Rover. Though there was initial skepticism over an Indian
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the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and luxury marquees like the Jaguar and Land Rover. Though there was initial scepticism over an
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new ventures’‚ Journal of International Business Studies‚ 25 (1)‚ pp. 45–64.] Its an American company in Dearborn‚ Michigan‚ by Henry Ford In addition Ford also owns a small stake in Mazda in Japan‚ Ford sold the former UK of the Jaguar and Land Rover to Tata Motors as we see from this example how can globalization affect automotive industry shenkar O. & Luo opinion that
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