Global Public Relations ASSIGNMENT: Analyze any SWOT factors that may affect Disneyland when built in Shanghai Strengths: ‘About 300 million potential customers live within two hours of the [Shanghai] sight’ (Source 4) Creates opportunity for word-of-mouth advertising. Locals of the Shanghai/Pudong District will most likely be the early adopters to the park and have the money to spend there. Shanghai has the highest GDP in China. ‘[China has] 1.3 billion increasingly wealthy people--290 million
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Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food
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Capacity Warehouse Requirements Shanghai 1300 1 2500 Shuzworld H 2300 2 1500 Shuzworld F 2200 3 1800 Totals 5800 5800 Table A.2 Costs To/From Warehouse 1 Warehouse 2 Warehouse 3 Shanghai $4 $3 $3 Shuzworld H $3 $4 $2 Shuzworld F $2 $4 $6 Table A.3 - Low-Cost Method Data COSTS W1 W2 W3 Supply Shanghai 4 3 3 1300 Shuzworld H 3 4 2 2300 Shuzworld F 2 4 6 2200 Demand 2500 1500 1800 5800 \ 5800 Shipments Shipments W1 W2 W3 Row Total Shanghai 0 1300 0 1300 Shuzworld
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defensive plans before the war broke out and a defensive strategy was being planned. The plan for a protracted war was moderately successful as they were able to persevere during 1937 and years to come. According to Mitter (124)‚ after the fall of Shanghai and with the impending fall of Nanjing‚ Chiang was busy making further plans for the future to keep up the resistance as the desertion of the capital would be seen as humiliation for the Chinese forces around the world. Aiming to create a ‘wartime
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Multinational business in China 30 years ago‚ “China” was a well-knowing name that had entered people’s life all over the world‚ by the images of “Made in China”‚ “Factory of world”. China is the oldest country which has long history‚ lot of tradition‚ and multicultural heritage. Also China is the third largest land nation with rich natural resources‚ and the largest population about 1.3billions people. About the geography of China - located east Pacific coast of Asian mainland; northern border
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marketing channel typically requires considerably more detailed analysis‚ especially when senior management is yet to take the decision on the strategic initiative. The following marketing plan is for Swords Wines’ launch into an international market‚ Shanghai in China‚ and is thus relatively detailed in its analysis and action plans. In practice‚ marketing plans should be kept as brief as possible while incorporating all the necessary analysis upon which the planning detail is based. With increasing experience
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THE GREAT EASTERN LIFE INSURANCE CO.‚ plaintiff-appellant‚ vs. HONGKONG & SHANGHAI BANKING CORPORATION and PHILIPPINE NATIONAL BANK‚ defendants-appellees. Ponente: Justice Facts: * May 3‚ 1920: Great Eastern Life Ins. Co. (Eastern) drew its check for P2‚000 on the Hongkong and Shanghai Banking Corporation (HSBC) payable to the order of Lazaro Melicor. * E. M. Maasim fraudulently obtained possession of the check‚ forged Melicor’s signature‚ as an endorser‚ and then personally
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10006 - Beihang Univ. (BUAA) 10007 - Beijing Institute of Technology 10008 - Univ. of Science and Technology Beijing 10010 - Beijing Univ. of Chemical Tech. 10013 - Beijing Univ. of Posts and Telecommunications 10019 - China Agricultural Univ (CAU) 10022 - Beijing Forestry Univ. 10026 - Beijing University of Chinese Medicine 10027 - Beijing Normal Univ. 10028 - Capital Normal Univ. 10029 - Capital Institute of Physical Educations 10030 - Beijing Foreign Studies University 10031 - Beijing International
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1. Disneyland Market Positioning and Expansion into the international Market Disneyland has pride itself to be a fantasy world‚ a place where people (regardless of age) can escape from reality (Appendix 1 shows that fantasy world is heavily weighted in the proportion of Disney movies). With this positioning statement that applies to everyone regardless of geographic location (Chinese have dreams and can fantasize as much as Americans or Europeans)‚ expansion into the international market may not
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to discuss the possibility of a new venture in Shanghai. Berst‚ like many higher managers with the company‚ knew that Disney was interested in breaking into mainland China for several years. On the other hand‚ he also knew that Disney had never built a park in a communist country‚ or what could be considered an emerging market. However‚ with the recent announcement from rival Universal-Vivendi confirming their intentions to build a Universal Shanghai to open approximately the same time as Hong Kong
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