their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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The cultural identity of this group of tea drinkers was built on the ground of their common interests in the Tang-Song-style tea drinking and their nostalgia of their Tang-and-Song tea connoisseurs. However‚ the cultural identity of the scholar-official class could be simply built on the basis of tea drinking and its aesthetic principle in general. In a discussion on the relationship between tea consumption and the scholar-official class‚ Wu Zhihe argues that tea drinking played a significant role
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trading in prosperous Early Tang Dynasty (618-917AD) Silk Road‚ the most well-known trading route of the ancient Chinese civilization and trade prosperity‚ rose to its peak in early Tang dynasty (618AD). It departed from Chang’an in China and led to the Western regions‚ It was a result of the establishment of the Tang Emperors and was a great prosperity in the economy. The Emperors paid special attention to the access of vast Western regions The name “Silk Road”
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Post office From Wikipedia‚ the free encyclopedia The General Post Office Building in Shanghai‚ China. For national postal networks‚ sometimes called "the Post Office"‚ see mail. For other uses‚ see Post Office (disambiguation). A post office is a customer service facility forming part of a national postal system.[1] Post offices offer mail-related services such as acceptance of letters and parcels; provision of post office boxes; and sale of postage stamps‚ packaging‚ and stationery. In
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is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic‚ ethical or natural. There are concerns that the global economic climate will stifle new product development‚ innovation
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Business Research Methods Date: December 6th 2010 The Amazing Success of Haagen-Dazs in Shanghai Haagen-Dazs ice cream‚ why is it so popular among Chinese people? The main purpose of this research is to understand the reason of Haagen-Dazs being so famous and popular in China‚ Haagen-Dazs’s success comes from how they managed to sell the Ice cream to the Chinese consumers‚ the brand is not selling just ice cream they are also selling luxury and status. Some important elements for this research
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Female characters are portrayed as males The short fictions written in the Tang Dynasty emphasize the strength and the independence of the female characters‚ specifically their male-like personalities and behaviors. In Chen Xuanyou’s “The Departed Spirit‚” Shen Jiji’s “Miss Ren‚ or The Fox Lady‚” and Yuan Zhen’s “The Story of Yingying‚” the female protagonists are depicted as male characters in three ways. First‚ their external and internal intelligence make them different from conventional
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Summary of Source D Truong Nhu Tang an original member of the Viet Cong. In his 1985 memoir‚ reflects on the Viet Cong’s approach saying thier strategy was established on a solid basis and confirmed for the foreseeable future. He states that the goals remained to affect a withdrawal of United States from South Vietnam and to bring negotiations between the two forces and to achieve a new Southern government certain political objective would be pursued through focus on three fronts: political‚ military
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Levels of a Product Consumers often think that a product is simply the physical item that he or she buys. In order to actively explore the nature of a product further‚ let’s consider it as three different products - the CORE product‚ the ACTUAL product‚ and finally the AUGMENTED product. This concept is known as the Three Levels of a Product. The CORE product is NOT the tangible physical product. You can’t touch it. That’s because the core product is the BENEFIT of the product that makes it
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AP World History Chapter 12 Textbook Questions The Reunification and Renaissance in Chinese Civilization: The Era of the Tang and Song Dynasties. (pgs. 263-286) *Rebuilding the Imperial Edifice in the Sui-Tang Era (pgs. 265-272) 1. In the Tang era that followed the Sui interlude‚ the bureaucratic institution began under the Han were- . 2. What is the definition on Wendi? 3. Although Wendi himself was Chinese‚ he secured his power base by winning the
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