Private equity Private equity is a source of investment capital from high net worth individuals and institutions for the purpose of investing and acquiring equity ownership in companies. Partners at private equity firms raise funds and manage these monies for the purpose of yielding favorable returns for their shareholder clients‚ typically with an investment horizon between four and seven years. These funds can be used in the purchase of shares of private companies‚ or in public companies
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Wu-Tang Clan vs. The Industry. Hip-hop is a form of expression mainly used in the African-American community to express feelings about topics that matter to everyday life and the situations these artists often found in. In late 1992‚ when the Wu-Tang Clan was formed‚ the group was no different than any other artists that had come before them. Now regarded as one of the most influential hip-hop groups of all time because of their unorthodox style‚ the Wu-Tang Clan didn’t get very much respect from
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Chapter 10 The Sui and Tang Empires‚ 581-755 * After the fall of the Han China was fragmented for several centuries. * China was reunified with the Sui dynasty‚ father and son rulers who held power from 581 until Turks from Inner Asia defeated the son * Small kingdoms of northern China and Inner Asia that had come and gone structured themselves around a variety of political ideas and institution. * People preferred having an emperor‚ a bureaucracy using the Chinese language‚ and
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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The Shanghai Cooperation Organization (SCO) is a “Eurasian political‚ economic‚ and military organization which was founded in 2001 in Shanghai by the leaders of China‚ Kazakhstan‚ Kyrgyzstan‚ Russia‚ Tajikistan‚ and Uzbekistan”(Lukin‚ 2014‚ p.3). The SCO is a significant player in the political arena (Shabad‚ 2014). Its goal is to strengthen stability and security on the territory of the six member States (Giustozzi‚ 2008). Moreover‚ it is an important tool of Russian foreign policy‚ consequently
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
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original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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