Tang Romance appeared as a totally new literary form during Tang Dynasty‚ “Ying-ying’s story” as one of the most famous representative works of Tang Romance‚ became extremely popular and had a far-reaching influence on later Chinese literature. “Ying-ying’s story”‚ written by Yuan Zhen‚ tells of a young scholar named Zhang‚ who falls in love at first sight with Cui Ying-ying‚ a declining aristocrat. At first‚ Cui Ying-ying rejects Zhang’s advances due to the Confucian ethics‚ but then she voluntarily
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Marketing Case Study: Positioning Budweiser SOMMAIRE PART 1 : Situation Analysis 1- The Environment p 3 2- The Industry p 4 3- The Company p 5 4- Marketing Strategy p 6 PART 2: The solution A- Recognition of the problem p 8 B- Analysis of the different alternatives p 9 1- Domestic Strategy 2- Foreign Strategy PART I: Situation analysis I The Environment According to the Budweiser¡¦s file‚ we can find some of
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Shanghai Jahwa‚ established as early as in 1898‚ is the largest domestically owned (joint held by shanghai Industrial Investment group and Shanghai Jahwa corporation) Chinese manufacturer of cosmetics and personal care products. In recent years‚ it has been part of a booming market with annual growth rates of more than 30 per cen. This spectacular growth rate has attracted and been fuelled by the entry of major multinationals‚ including major Pond¡¯s(Unilever)‚ Procter & Gamble‚ Shiseido‚ Kao‚ and
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In Tang Dynasty (618 AD) Chinese government promoted tea growth for the entire population where a Japanese priest brought tea back to its homeland. In the beginning‚ tea was mostly used by the upper class and Japanese priest to keep them stay awake during
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The Lady From Shanghai is one of the great classical film noir‚ which was directed by Orson Welles in 1948 and he adapted it from the novel called If I Die Before I Wake by Sherwood King in 1938. The theme of this movie is about conspiracy and murder‚ it tells a story of the intrigues between several characters and finally to the terrible collective madness and death. Even though this film only takes 87 minutes‚ every scene composition and camera movement‚ including the movie lines is unforgettable
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Strategic Positioning is defined as doing different activities than your competitors or doing the same activities differently. This is the way your company becomes a superior performer in the industry. Many people describe their positioning based on their customer base. For example‚ Burger King focuses on young adult males as their target customer. There strategy and positioning is directed to satisfy this sector of the market. Wendy’s on the other hand has a different positioning. They base
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relaunch BMX Cycle as BMXtra and be the market leader in the category of bicycles once again. The purpose of doing this is aims to redesign the bicycle and increase its market share. One main objective on which the company is focusing on is building brands and product image. The new product strategy of SOHRAB is based on product development and market penetration. They try to work on four distinguishing features that can make BMXtra the Pakistan’s best bicycle in the category of bicycles. The company
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UNIT 4222-232 MOVE AND POSITION INDIVIDUALS ACCORING TO THEIR PLAN OF CARE (HSC 2028) Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning of individuals. The back is made up of the spine or vertebral column which is formed from a number of different groups of bones. It protects the spinal cord and allows flexibility of the upper body. The bones are held together by ligaments and small muscles which stretch from one bone to the next
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1 Area of study 1.1 Target region This report will focus on Marks & Spencer’s first department store in Shanghai‚ mainland China‚ which is also the biggest one in Asian area. It is noticed that China has already become hotbed of business investment due to its huge potential market (The Economist‚ Apr 2010). Meanwhile‚ it’s imperative for Western multinationals‚ including M&S‚ to expand their overseas emerging market to offset the losses in their domestic area1‚ especially after the
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4. Results and Discuss 4.1. Location and Competitors 4.1.1. Location Analyses. Shanghai Min is easy to access. This restaurant is in the City of Dreams where the customer can take free shuttle buses to get there‚ which was covered with eight important transportation sites (e.g. Border Gate‚ Macau Ferry Terminal. etc.). Furthermore‚ the public transportation is very convenient. the customer can take the taxi or bus to the City of Dreams‚ and there are three bus stops and more than 13 routes. Besides
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