BMW Z3 is the first BMW car which is being manufactured in North America which has not been a very big market [roughly around 16%] for BMW because of the inability of the American customer to associate with a foreign brand. Therefore the sales and marketing approach of BMW Z3 will lay the foundations of the future of BMW brand in America. Their phase I was a success‚ and they had two months between the launch and the product availability to further ingrain their brand image in the hearts of the Americans
Premium Brand Brand management BMW
The Lady from Shanghai (1946) has all of the elements that encompass a great film noir. For the purposes of this short paper‚ I will focus strictly on one prominent scene in the film and the elements that comprise it. The scene I have chosen is the crazy house scene‚ one of the final scenes in the film. Michael awakes from his drugged stupor and realizes he is in a crazy house. His mind whirls as he begins to put the pieces of the puzzle together‚ realizing that Elsa was in fact the murderer and
Premium English-language films Film Alfred Hitchcock
APPROACHES TO PSYCHOLOGY Theories Explaining Human Behavior Human Behavior/Little Psychoanalytic / Psychodynamic : Behavior is a result of unconscious forces‚ hidden aggressive tendencies‚ sexual impulses and desires often from early childhood. These impulses live below the surface of consciousness and from there control our everyday behavior in ways that we are not aware of. Dreams may reflect what is going on in the unconscious. Currently‚ the interest in unconscious processes does
Premium Psychology
Why did Chinese farmers move from northern to southern China during the Tang and Song dynasties? Attacks and wars by tribes drove many farmers to move south. How did the raising of rice change over time and how did it influence China? New types of rice were brought to China and it matured in two months instead of five which allowed the farmers to grow surplus amounts of rice. What was the importance of the Grand Canal? The farmers were able to ship their rice across the Grand Canal and busy boat
Premium China People's Republic of China Agriculture
Shanghai Pilot Free Trade Zone: Shaping of China’s Future Foreign Investment Environment By Gladie Lui Introduction The official launch of China’s pilot Free Trade Zone (FTZ) in Shanghai on September 29‚ 2013‚ marked a significant milestone for the country’s economic reforms and its strategy of opening up its domestic markets for foreign investors. The FTZ the provision of services and help TZ iss expected to liberalize trade ade and th develop opportunities available shoree companies. main purposes
Premium Investment Economy Tax
Wu-Tang Clan vs. The Industry. Hip-hop is a form of expression mainly used in the African-American community to express feelings about topics that matter to everyday life and the situations these artists often found in. In late 1992‚ when the Wu-Tang Clan was formed‚ the group was no different than any other artists that had come before them. Now regarded as one of the most influential hip-hop groups of all time because of their unorthodox style‚ the Wu-Tang Clan didn’t get very much respect from
Premium Hip hop music Hip hop Funk
Marketing of Four Seasons Hotel Shanghai Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th ‚ 2012 Acknowledgement For the successful completion of our report‚ we would like to express our deep gratitude to all the people who give us help and advise. First and foremost‚ we are going to give our appreciation to Mr. Wang‚ the Assistant Sales Director of the Four Seasons Hotel Shanghai. He spent his personal time
Premium Marketing Hotel Four Seasons Hotels and Resorts
Modern day Shanghai represents a bustling city with rapid urbanization and a significant foreign influence that has become an economic‚ global center. It is important to note‚ however‚ that it took centuries for Shanghai to be molded into this current‚ dynamic‚ fiscal city. From the 5th to the 7th century‚ Shanghai was sparsely populated. This inability to promote settlement within the region was largely due to the “deltaic position of the area” that ultimately retarded the city’s economic growth
Premium China United States People's Republic of China
Western Influences on Folk-custom in Shanghai The change of Folk-custom is an important part of the change of society. As a metropolis in China‚ Shanghai combines her own features with many other country’s history and culture. As a result‚ the Folk-customs in Shanghai have changed a lot due to the impact of western culture. The influences on proprieties As a traditional city in China‚ Shanghai paid much attention to the etiquette and custom when people met together in the old days. At that time
Premium Culture China Chinese language
is based on the “Charlotte Beers at Ogilvy & Mather Worldwide (A)” Harvard Business School case (HBS Case #9-495-031) which examines the challenge Beers faces in her new role as CEO of Ogilvy & Mather and increasing the acceptance of the new vision for the organization - and particularly the ‘Brand Stewardship’ business initiative - by employees below senior management level within the organization. The case details the steps Beers takes as she guides her organization through change - an organizational
Premium Management Change management