Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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China (Shanghai) Pilot Free-Trade Zone is a free-trade zone launched in Shanghai‚ China on September 29‚ 2013. It is reported that there will be revolutions in finance‚ social service‚ cultural service‚ shipping and professional business services. There are several characteristics of this FTZ (Free-Trade Zone). Firstly‚ this FTZ focuses on function innovation and this is different from other bonded areas in China which focus on special policies. Secondly‚ this FTZ is different from the Singapore
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Uighurs have had major relations with China’s shifting dynasties for centuries. But the first major basis of their impact on China is during the Tang Dynasty. During the fall of Sui‚ the general who would be emperor of Tang‚ Li Yuan‚ secured an alliance with the Khan of the Eastern Turks .This would be the beginning of formal relations between the Han and the peoples of Central Asia. This is also when territorial expansion into Central Asia would begin. They did this by stationing military garrisons
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Master Kieran Mackey Master Tomlin Master Allan Master Naa Taang Soo Do What does Tang Soo Do mean? Tang soo do is a Korean martial art incorporating some of the fighting principles from Subak‚ as well as the northern Chinese kung fu. The techniques of what is commonly known as Tang Soo Do are mostly Shotokan karate‚ subak‚ taekkyon‚ and kung fu. Tang Soo Do Also known as Dang Soo Do Founder Won Kuk Lee and Hwang Kee Ancestor arts Subak‚ Chung du Kwan‚
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sexuality‚ many people use this theme as a main topic of their novels‚ articles or any other literatures; included Wei Hui – one of the controversial Chinese feminist writer – who put women and sexuality as her main topic in her forbidden novel‚ the Shanghai Baby. Having lived in a state of quasi-servitude for over two thousand years‚ Chinese women began to demand liberation from their serfdom within the family clan complex. They sought to outlaw arranged marriages‚ selling of wives and children‚ infanticides
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Shanghai Cooperation Organization is not an anti-Western alliance The Shanghai Cooperation Organization (SCO)‚ after more than a decade since its inception‚ merits increasing attentions from the world and meanwhile different explanations of the objective and main agenda of this organization are heatedly debated and evaluated. One of them is the sensational argument that it is an anti-Western alliance which reflects a reasonable suspicion given China and Russia’s leading role in it. However‚ it
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Brief History of Tang Soo Do The history of Tang Soo Do dates back to the 6th century Korea during the rule of the Silla Dynasty. This small kingdom was constantly under invasion and harassment from its two more powerful northern neighbors. To protect themselves the young men of the kingdom formed an order of warriors called the Hwarang (meaning “Flower of Manhood”). The warriors trained themselves by practicing mental and physical discipline in the wild mountains and along the rugged seashore
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What are the challenges of managing a matrix organization like GM’s basketweave? How has GM chosen to address these challenges? GM’s basketweave structure fits into a simultaneous organization structure perfectly. The purpose of implementing this matrix structure is to achieving both differentiation and integration within different regional segments and also within functional units. The new structure will help “to overhaul processes and reduce overlapping product lines‚ eliminating similar‚ often
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Economic Analysis on Development of Marine Insurance in Shanghai WANG Yun‚ LIU Juanjuan Research Institute for Science of Water Transport Economy‚ Shanghai Maritime University‚ 1550 Pudong Av.‚ Shanghai‚ China wangyun1896@163.com Abstract: This paper studies the relationship between marine insurance and the development of shipping‚ finance and regional economy based on statistics. We use the quantitative analysis method‚ partial correlations method‚ to find out the key factors in local marine insurance
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