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    A Study Case

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    A Canwall Case Two Canadians representing Canwall‚ a manufacturer of wallpaper printing equipment‚ went to a town north of Shanghai in the province of Jiangsu‚ China‚ to negotiate a sale to a new wallpaper production company. Charlie Burton‚ the president of Canwall‚ was traveling with his Marketing Director‚ Phil Raines. The company had never before sold its equipment outside Canada‚ and the two Canadians were delighted with the warm reception they enjoyed in China. This wasn’t the first meeting

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    Williams Case

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    Tiffany & Co - Case Write-Up 1) In what way(s) is Tiffany exposed to exchange-rate risk subsequent to its new distribution agreement with Mitsukoshi? How serious are these risks? 2) Should Tiffany actively manage its yen-dollar exchange-rate risk? Why or why not? 3) If Tiffany were to manage its exchange-rate risk activity‚ what would be the objectives of such a program? Specifically‚ what exposures should be actively managed? How much of these exposures should be covered‚ and

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    Case Studies

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    \ CASE STUDY National Foods Limited (NFL) History In 1970 the spice industry in Pakistan was unstructured‚ unbranded and loosely sold. It all started when the present management took over a small company called “National Food Laboratories Limited”. The company began its journey in a rented ware house in Dinar Chambers with the initial sales of only Rs. 16‚500 in the first year. The company created a spice mill and packaging plant

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    Marketing-Pricing Cases

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    provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review‚ background notes‚ and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview Principles of Pricing (HBS note) and Colonial Homes Supplement: Marketing Analysis Toolkit: Pricing and Profitability Analysis (HBS note) 2. Behavioral Pricing Note on Behavioral Pricing (HBS note) and Tweeter etc. Alternative: Coca-Cola’s

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    Daktronic case

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    countries are facing aging problems‚ poverty. People with different age in different countries may have different preferences to Dak’s product. Like in China‚ although digital display is popular in Shanghai or Beijing‚ but in some developing areas‚ people have no money to pay for that. Technological Like case said‚ what used to cost $3 million and last two years now costs $750‚000 and lasts 10 years. That’s why you have the

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    CASE

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    HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering

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    Schedule Case Question

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    September 11 (Thursday) Chinese Multinationals Case: Haier: Taking a Chinese Company Global HBS Case 9-706-401 September 18 (Thursday) Russian Multinationals Guest Lecturer - Stav Fainshmidt Case: Gaz Group Russia: The Gazelle Light Commercial Truck; Ivey Case 9B13M104 September 25 (Thursday) TBD October 2 (Thursday) Indian Multinationals Case: House of Tata: Acquiring a Global Footprint HBS Case 9-708-446 October 9 (Thursday) Individual Company Analyses Due Case: The Indian Tiger Prowls in Africa: Bharti

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    Starbucks Case

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    A07-03-0013 Copyright © 2003 Thunderbird‚ The American Graduate School of International Management. All rights reserved. This case was prepared by Professors Michael Moffett and Kannan Ramaswamy for the purpose of classroom discussion only‚ and not to indicate either effective or ineffective management. This case draws upon information presented in “Planet Starbucks (A)” by the same authors. Planet Starbucks (B): Caffeinating the World Ten years ago‚ we had 125 stores and 2000 employees. [Today

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    Disney Case

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    a theme pa*‚ hotel‚ and shop1 the development would create 50‚000 much-needed jobs. Shanghai Disneyland is an important element in Disneys strategy for penetrating the local market. However‚ the proposal does not address Disney3 need for increased media exposure; company officials believe that a Chinese Disney W channel is essential to build awareness of the Disney brand and interest in the new theme park. cAsE 4_2 world for its family-friendly entertainment offerings. The company3 parks

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    The Case

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    Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.

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