COMPANY CASE: SHANGHAI TANG: China’s First Great Luxury Brand One rainy October night in 2002 in a 1‚300 year-old Confucian temple in Shanghai‚ journalists from three continents‚ local bigwigs‚ style-conscious Chinese yuppies (chuppies)‚ and three Chinese soccer stars gathered to watch a fashion show. Raphael le Masne de Chermont‚ CEO of the Chinese lifestyle brand Shanghai Tang‚ is unconcerned about the weather and its possibly detrimental effects on 46 expensive garments which were about to
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2012.037 http://www.bm.vgtu.lt © Vilnius Gediminas Technical University‚ 2012 CAN CHINA DEVELOP ITS OWN LUXURY BRANDS? A CASE STUDY OF CLOTHING BRANDS Changting Zhou1‚ Xiaosong Zheng2 Sydney Institute of Language and Commerce‚ Shanghai University‚ 201800 Shanghai‚ China Email: 1MilkT@shu.edu.cn; 2xiaosong.zheng@shu.edu.cn Abstract. Based on the prediction of Altagamma Worldwide Marker Monitor‚ Chinese luxury consumption will reach EUR18.5 billion in 2015‚ representing 20% of the global market
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Shanghai is the most populated city in the world with an immense population of 17.8 million people. It is important because of its leading standing in media‚ finance and technology. In 2010 the city hosted the world expo‚ bringing itself to the attention of more people around the world. People from other parts of China and other countries come to Shanghai to pursue their goals. In the past two decades Shanghai has developed a new generation of talented youth‚ an imposing infrastructure and a prosperous
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SHANGHAI TANG: THE FIRST GLOBAL CHINESE LUXURY BRAND? When he created Shanghai Tang in 1994‚ Hong Kong businessman David Tang intended to launch Chinaís first bona-fide luxury brand. The idea was ìto create the first global Chinese lifestyle brand by revitalising Chinese designsóinterweaving traditional Chinese culture with the dynamism of the 21st centuryî.1 In the first few years‚ Tangís flamboyant‚ cross-cultural style and ties to international celebrities fuelled the buzz surrounding the label
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- Strategic Management Shanghai Tang Case Study MGT 302 - Strategic Management Shanghai Tang Case Study 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 Shanghai Tang Case Study Shanghai Tang offers a unique women and men ’s fashion. Discover a new elegance‚ from clothing to accessories and home decoration. It was founded in 1994 by Hong Kong businessman David Tang. The brand’s global expansion
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Port of Shanghai Port of Shanghai is an important port in China as well as in the whole world. The port is located in Shanghai‚ on the mouth of the Yangtze River in east central China off the East Sea. It is the busiest port in the world‚ the gateway in Asia for foreign trade‚ China’s largest comprehensive port and transport hub for Yangtze River region that handles or trans-ships goods from other 31 provinces within China. In 2012‚ its cargo throughput reached 502 million metric tons‚ and container
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Paper Keywords: Shanghai heritage protection legal system‚ management system Abstract: urban heritage protection work in Shanghai Urban Planning and Construction Management is an important content. In the last 20 years exploration and practice formed a relatively complete legal and management system. The paper made a comprehensive overview of the system ‚ and its operational characteristics and advantages and disadvantages are analyzed. Shanghai has long attached great importance to historic
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Shanghai Tang is a famous Chinese fashion label now popular all over the world. Fifteen years back in the year 1994 this clothing brand was launched. The founder was David tang‚ a businessman of Hong Kong. David opened up this new brand to give a new statement to the Chinese fashion and in fact the Chinese fashion got a vast change with the launch of Shanghai Tang. Previously old traditional Hanfu had lots of influence on the dresses of Shanghai Tang. However‚ now it becomes more global. Though started
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one is a text about Shanghai’s growth‚ the second one is a picture of Pudong‚ which is a state-level new area of Shanghai‚ China‚ located along the east side of the Huangpu River‚ across from the historic city center of Shanghai in Puxi. The third document is a table that represents traffic of the major ports in 2005. All these documents have one common point: they show us that Shanghai is considered a global city in the making. Global cities can be defined by the role they perform in global economic
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The attraction of Shanghai – Food & Catering Background information: Shanghai cuisine is the youngest among the ten major cuisines in China though with a history of more than 400 years. Traditionally called Benbang cuisine‚ it originated in the Ming and Qing Dynasties (1368-1840). Shanghai dishes usually look red and shiny‚ for they are often pickled in wine and their cooking methods include baking‚ stewing‚ teaming‚ deep-frying‚ etc. he raw materials of Shanghai dishes are well cut‚ and the colors
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