CONSUMER MARKETS Luxury experiences in China A KPMG study kpmg.com/cn 2 | Section or Brochure name © 2011 KPMG‚ a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”)‚ a Swiss entity. All rights reserved. Luxury experiences in China | 1 Contents Introduction Executive summary The luxury experience Digital strategies Succeeding in a crowded market Managing a robust tax environment
Premium Brand Luxury good Luxury vehicle
Retailer Founded: 1995 Staff: 651 Average Age: 26 Male/ Female: 5% / 95% Earning £35‚000+: 6% AWARDS Cosmopolitan ’s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie‚ swimwear‚ clothing‚ nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy‚ though their lingerie chain‚ which sells online‚ by
Premium Retailing Brassiere Lingerie
of the Tang Empire avoided over centralization by allowing the local nobles‚ gentry‚ officials‚ and religious establishments to practice significant power even after retaining many Sui governing practices. 2) The bled of Turkic and traditional Chinese culture that existed under the Tang were scriptures used in the Silk Road‚ weapons such as the crossbow and armored infantrymen which were used in warfare‚ and the skill in horsemanship as well as the use of iron stirrups. 3) Under the Tang rule‚ Buddhism
Premium Tang Dynasty China Han Dynasty
SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
Premium Mobile phone Smartphone
PESTEL Analysis for luxury exchanging store Political China’s political environment for the luxury goods industry‚ the favorable overall development‚ whether from government regulation and deregulation‚ import and export restrictions‚ labor market and other aspects‚ China for the luxury goods industry‚ has provided a broad stage; and also‚ as we the interview are aware‚ the luxury development of the industry for the Chinese government has brought a certain amount of revenue‚ for the promotion
Premium Economic growth LVMH Luxury good
named Li Shimin. He was the second emperor of the Tang dynasty and he ruled Tang for 23 years from 626 to 649. He was a statesman‚ militarist‚ and poet. He is considered as one of the greatest emperors in Chinese history. His name in Chinese means world and people. When he was young‚ a fortune teller said he would save the world. This is where his name Shimin comes from and it also indicates his life. In his early life he launched lots of wars to unify Tang Dynasty with his father. After Xuanwu Gate
Premium China Tang Dynasty Emperor of China
Women’s Rights in Post-Classical China During the 600-1300 C.E.‚ Chinese women’s rights were vast when the Tang ruled‚ but when the Song took over women’s rights dissipated. The Tang ruled from 618-907 C.E. and women were allowed to vote‚ go to school‚ and live a similar life to men. The Song dynasty on the other hand‚ lasted from 960-1279 C.E. and women’s rights were very limited. Before the Tang dynasty‚ women’s rights were very constrained. They had to follow many rules or risk losing their family
Premium Sociology Gender China
Company Case 15 Buick: Number One Imported Brand. 1. Does Buick have a truly global strategy or just a series of regional strategies? Explain We believe that Buick has a series of regional strategies we believe this because their main focus is the American and Chinese automobile industries for a decades GM international marketing strategy was largely characterized by exporting products made for the us market in GM thinking what worked in America would work globally this included selling left
Premium General Motors Japan Buick
Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
Premium Brand Brand management Branding
diversified products Price for price relative is on a 2 year high‚ although I do believe this is a very good stock I feel that it is a stock to hold until there is a dip. Hermes – mainly silks and two different types of bags. A very exclusive brand and maybe a bit too exclusive with not enough products; only caters to a very small market. However‚ I find this one of the more interesting stocks out of the sector for a few reasons. In 2000‚ they decided to run their clothing department from
Premium LVMH