Vision and Mission Through the years‚ Shangri-La group philosophy has been “Shangri-La Hospitality from a caring family.” They always believed in the unique features captured by Asian hospitality. They promise to provide guests with distinctive Asian standards of hospitality and provide excellence service to customers to assists them to stand out among their peers. The key of the Shangri-La brand was marinated in offering customers a memorable experience by mixing local cultures‚ glamorous art and
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Shangri-La Hotels and Resorts - Overview Shangri-La Hotels and Resorts are renowned hotel management companies operating prominently in the Middle East. The hotel is considered as a status symbol for upper class people reflecting the privilege and honorable status in the society. The hotel provides facility of services which is suitable for both business travelers as well as for people traveling for leisure and on vacation. The first of Shangri-La hotels was found in Singapore in the year 1971
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MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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Shangri-La Hotels Contents Background Executive Summary Problem Statement Current Strategy External Environment VRINE Model Internal Analysis TOWS Analysis Value Chain Analysis Key Success Factors Alternatives Recommendations Implementation Plan Prologue Appendices Background Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management
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Shangri-La is a fictional place described in the 1933 novel Lost Horizon by British author James Hilton. Hilton describes Shangri-La as a mystical‚ harmonious valley‚ gently guided from a lamasery‚ enclosed in the western end of the Kunlun Mountains. Shangri-La has become synonymous with any earthly paradise but particularly a mythical Himalayan utopia — a permanently happy land‚ isolated from the outside world. In the novel Lost Horizon‚ the people who live at Shangri-La are almost immortal‚ living
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Introduction and Overview “The Shangri-la" is the brand of limited-company Shangri-la (Asia) Co.‚ LTD in Hong Kong‚ this company belongs to the famous Chinese businessman--"The candy king" Robert Kuok ‘s Kuok Group in Malaysia. The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore. Today‚ Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region. And it is regarded as one of the world’s
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Shangri-La’s Net Profit Rises 54% Kate O’Keeffe. Wall Street Journal (Online). New York‚ N.Y.: Mar 17‚ 2010. Abstract (Summary) HONG KONG--Luxury hotel operator Shangri-La Asia Ltd. said Wednesday its 2009 net profit rose 54%‚ lifted by higher property prices‚ though its core hotels business suffered from a sharp drop in demand due to the global financial crisis. » Jump to indexing (document details) Full Text (515 words) | (c) 2010 Dow Jones & Company‚ Inc. Reproduced with permission
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Strategic Analysis of Shangri-la I. Introduction The hospitality industry constitutes an economic sector with the fastest growth worldwide. At present‚ the industry continues to receive recognition as a profitable and progressive industry. The hospitality industry offers diverse opportunities for employees and varied services and features to customers. This means that overall industry actual and potential provisions are unlimited‚ which accounts for continuous shifts or adjustments contributing
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List of table Table 1 17 Executive summary This report mainly focus on the current market situation of Shangri-la Hotel Company‚ providing evaluations and recommendations for marketers of the company to get more involved in the hotels in the Chinese market. A brief introduction of the background of Shangri-la is included‚ as well as the market and product category which Shangri-la exists.
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$150million cost through Singapore Tourism Board (The Straits Times‚ 2007). With such encouragement from the government‚ Shangri-La has not much to fear‚ especially in a politically stable country such as Singapore. In such a well-governed country‚ there has never been demonstrations of displeasure or anything interruption of businesses. With peace and prosperity‚ not only Shangri-La‚ but the industry will enjoy the fruits of the growth in tourism supported by the government. Economical As the
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