and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan‚ 2000‚ p.2). The races Gap targets consist of many minorities
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a tremendous amount of competitors in their market. A majority of these competitors are the standard fast food restaurants; Wendy’s‚ Burger King‚ Hardees’s and even Taco Bell. Recently McDonald’s started offering gourmet coffee‚ this brought in new competition that until recently was never in the range. Five years ago gourmet coffee company’s (Starbucks and Dunkin Donuts) where not competitors. * Demographics (Market/Customer) – McDonald’s targets just about the entire population (nationally
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Step 1 Introduction and Executive Summary Access marketing plan for specific international target market Launching a new high-tech product‚ the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants‚ as the ground dries out‚ the water log slowly breaks down liquefying as required‚ ensuring
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La Moreneta Hotel A group of debt holders is considering cancel an outstanding debt from La Moreneta C.A.‚ a Construction Company by receiving a small Hotel in Calella de Mar‚ because La Moreneta C.A. can’t produce enough Cash Flow to meet its short term obligations. The outstanding debt of La Moreneta is an amount totalling €140‚000. This price represents the value of all the furniture‚ Machines and Equipments and will cancel all the outstanding debt. La Moreneta C.A. owns the building
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Report: Boutique Hotels in the UK and France– Group University of Surrey The Hospitality Business Group Assignment Signature by all group members: 1 Group Report: Boutique Hotels in the UK and France– Group Contents: 1. Introduction 2. History of Boutique Hotels 2.1. Where the story started 2.2. The name – Boutique 3. Characteristics of Boutique Hotels 3.1. Unique 3.2. Size 3.3. Location 3.4. Structure of the sector 4. UK 4.1. Key Players 4.2. Staffing 4.3. Price 4.4. Target Market 4.5. Location
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09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2‚ 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1.0 Situation Analysis/ Current marketing Mix 1.1 Current Product A rnott‟s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids
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customers (Chan & Wong 2005). In Hong Kong many hotels have reduced their room rates to remain competitive‚ however the above implies that hoteliers would do better to understand how their services and facilities influence customer satisfaction rather than simply reducing their room rates. (Chan & Wong 2005). Customers are interested in value for money and research indicates that customers do not expect high quality hotels to match the prices of inferior hotels. There is a significant positive relationship
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Company Background 4 2. Introduction 4 3. Country Attractiveness 4 4. Political Environment 5 5. Economic Environment 5 6. Social Environment 6 7. Technology Environment 6 8. Chengdu SWOT Analysis 7 8.1 Strengths 7 8.1.1 Provincial Market 7 8.1.2 Transportation Infrastructure 7 8.1.3 Quality of Life 7 8.1.4 Labour Availability and Quality 8 8.1.5 Site Location 8 8.2 Weakness 8 8.2.1 Transportation Infrastructure Quality and Cost 8 8.2.2 Water Port 8
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business enterprises‚ schools‚ hospitals‚ government and non government services. However‚ some of them are still using manual system. In this regard‚ we acknowledge the value of computerized system. As of today’s generation‚ there are already many hotel existing. One of which is D’ Budgetel that serves private rooms and dormitory type. It is
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Market Segmentation Market Segmentation means breaking down the total market into self contained and relatively homogeneous subgroups of customers‚ each possessing its own special requirements and characteristics. This enables the company to modify its output‚ advertising messages and promotional methods to correspond to the needs of particular segments. Accurate segmentation allows the firm to pinpoint selling opportunities and to tailors it’s marketing activities to satisfy on consumer needs.
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