Vim bar Indian Dish Wash Category Market Snapshot • Rs 400 to 450 crores branded dishwash category • As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% • The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category • Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic
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on‚ which are about 10‚000 products. What’s more‚ there are above 12‚000 items in its product catalogues and the amount of this kind of brochures is up to one hundred million among the world a year. Therefore‚ it is necessary to look into IKEA’s strategies and analyse its successes and difficulties. This report will
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INTRODUCTION Hotels have been part of travelling for businessmen‚ politicians‚ tourists and all other people from all walks of life when it comes to travelling and leisure. When you’re far away from home‚ when you’re attending a business trip or when you travelled with families and friends‚ for sure‚ a reservation with a hotel nearby will make your travel worthwhile and hassle free. In the side of hotels‚ this perception of comfort and convenience derived from checking in is the greatest challenge
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products. Their core competitive strategy is developing the new product and getting it to stores within 15 days. The uniqueprocessing model ensures ZARA occupied the market advantage among the fashion industry. Subcontractors Although ZARA manufacture approximately half of its products in their own factories‚ they use subcontractors for all sewing operations. These factories are managed as independent profit centers. There are about 500 sewing subcontractors close to La Coruña‚ and they work exclusively
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accommodation and hotels all over the world. The hotel has some of its hotels situated in Africa‚ Europe‚ and America. Each of the hotels has its own pricing criteria according to the location. Marketing strategies employed by individual hotels ensures they get enough customers in accommodation. Their main target of clients is the tourist visiting different countries like Kenya. To capture these customers‚ the need to create awareness of what services are offered arises. The hotel has marketing criteria where
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century. Its fill in company everywhere such as employee’s benefit ‚ working and management style ‚ innovation ‚ marketing research ‚ and company principle and policy and so on. Undoubtedly‚ those in turn let them make a significant number of tremendous achievement in employee’s loyalty ‚ product innovation ‚ marketing and advertisement. Of course ‚ the well developed training program and promotion channel for their management staff and professional also let them to uphold their value over time. Moreover
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to show that the US hotel industry in 2005 will be a profitable year. After the 9/11 attacks‚ the hotel industry in US had suffered from a serious downturn and people were scared of travelling. The situation was not much improved in the two following years. However from 2003‚ the economy has evidenced improved performance from the aftermath. In 2004‚ the hotel industry had recorded revenue of $113.7 billion and grossed $16.7 billion in pretax (Chap 6‚ Pg 332‚ Strategic Marketing Problems‚ Kerin and
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Marketing ManageMent hamed imad Salah Kevin PhiliP Kotler Keller hassan Baalbaki Shamma Pearson Arab World Editions — Business & Economics The Arab world’s location between three continents ensures its place at the centre of an increasingly integrated global economy‚ as distinctive as any business culture. We think learning should be as dynamic‚ relevant‚ and engaging as the business environment. Our new Arab World Editions for Business & Economics provide this uniquely
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