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    be asked and explored. Communication plays a role throughout life‚ it allows us to exchange information and ideas‚ express our needs and desires to learn about the world and to become social beings. (Owen 2001‚ cited in Porter 2002:155)‚ Communication indicates the ability to convey a message by non linguistic (non verbal) and linguistic (verbal) communication. (Dore 1986‚ cited in Porter 2002:155) Shannon and Weaver (1949‚ cited in Powell 2010:8) describe communication process as ‘a message centre

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    What is communication? According to Hybel & Weaver (2004‚ p7) the terms ‘Communication’ which is interact with others to share information and beliefs‚ exchange ideas and feelings‚ make plans and solve problems. Sometimes this interaction is done interpersonally‚ in a team or small group‚ in a conference and sometimes through the media or via computer. We may say that communication consists of transmitting information from one people to another. Communication theory is explains the process

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    Mehrabian’s communication research Professor Albert Mehrabian’s communications model Professor Albert Mehrabian has pioneered the understanding of communications since the 1960s. He received his PhD from Clark University and in l964 commenced an extended career of teaching and research at the University of California‚ Los Angeles. He currently devotes his time to research‚ writing‚ and consulting as Professor Emeritus of Psychology‚ UCLA. Mehrabian’s work featured strongly (mid-late 1900s) in establishing

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    1.0 Literature Review 1.1 Personal Influence Model Public Relations Practitioners in Chinese society lead by traditional value especially confucism. (Yi-Hui Huang‚ “The Personal Influence Model and Gao Guanxi in Taiwan Chinese Public Relation”‚28th Dec 2010 Confucism ) emphasize five cardinal Relations(wulun). Yi-Hui Huang stated the unhealthy situation‚ where people can use own personal influence (Guanxi) major and favour ( mianzi and renqing ) to to reach a shortcut coorperation. This will causes

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    EXAMINATION GUIDELINES NOTE: The examination paper contains three sections. Section A (INTERCULTURAL COMMUNICATION) is a COMPULSORY section that all students must answer. You may then choose to answer either section B (DEVELOPMENT) or section C (HEALTH COMMUNICATION). Each section in the examination paper contains five questions depending on the marks allocated per question‚ please refer to the instructions in your examination paper and follow them appropriately. Each question counts

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    in both colour and monotone b/w symbols that have changed their meaning why do the symbols change their meaning? notion of communication communication theory idea began as a cause and effect behaviour silver bullet theory inject the idea of something into somebody else Propaganda lord hitcher - original transmission model linear process Shannon and Weaver - more of a mathematical approach message from point A to point B with minimal distortion eg more so on telephone lines S.O

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    The Gap Model is a conceptual model especially developed to qualitatively measure service quality. It was developed by parasuraman et al.(1985) based on results from empirical research. Tha gap model identifies five organizational gaps within the process of service design and delivery that cause deficits in quality ‚ leading to dissatisfied customers. The Gap Model locates and maps five generic gaps that apply regardless of the thematic type of service: 1. Between management perceptions of customer

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    Communication

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    Communication is a sharing of meaning through the transmission of information via mutually understood signs. Communication has been called the transfer of meaning from one mind to another. It is the mutual exchange of understanding‚ originating with the reciever. Meanings exist in the human mind‚ they cannot be shared or communicated except through some external vehicle that codify meaning. All forms of communication can be categorized as either verbal or nonverbal. In turn‚ both verbal and nonverbal

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    The Shannon Weaver Concept Entropy- refers to the degree of randomness‚ lack of organization‚ or disorder in a situation. Information theory measures the quantities of all kinds of information in terms of bits (binary digit).the amount of information according to Shannon is equal to entropy. 8 http://communicationtheory.org/shannon-and-weaver-model-of-communication/ Says what? In which channel? To whom? With what effect? Who? 10 Redundancy- is the opposite of information. Something that

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    is essential to an understanding of communication as a key feature of care. To elaborate on this statement‚ we need to understand the definition and meaning of communication and its role in health and social care. Finnegan (2010) cited in Robb et al (2010) argues that communication is both a human and an interactive process which embraces a range of activities and uses resources‚ thinking about the implications of interactions in care settings. Communication is central to the quality of services

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