ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia
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01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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F A I R A N D F O U L F A I R A N D F O U L Beyond the Myths and Paradoxes of Sport Fourth Edition D. Stanley Eitzen ROWMAN & LITTLEFIELD PUBLISHERS‚ INC. Lanham • Boulder • New York • Toronto • Plymouth‚ UK ROWMAN & LITTLEFIELD PUBLISHERS‚ INC. Published in the United States of America by Rowman & Littlefield Publishers‚ Inc. A wholly owned subsidiary of The Rowman & Littlefield Publishing Group‚ Inc. 4501 Forbes Boulevard‚ Suite 200‚ Lanham‚ Maryland 20706 www.rowmanlittlefield
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Management Information Systems Cases Gerald V. Post Copyright © 2012 by Gerald V. Post Management Information Systems Cases ............................................................................. 1 Introduction to Case Studies ................................................................................................. 1 Overview ................................................................................................................................ 1 Amazon.com ......
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Title Page A REFUTATION OF ROBERT D. KAPLAN’S THESIS‚ AS PROPOSED IN THE 1994 ARTICLE “THE COMING ANARCHY‚” USING THE ARGUMENT THAT HIS EXTRAPOLATIONS OF THE EVENTS IN WEST AFRICA BEING AN INDICATOR OF THE FUTURE STATE OF THE WORLD ARE ERRONEOUS A Thesis Submitted to the American Graduate School Of International Relations and Diplomacy In Partial Fulfillment of the Requirements For the Degree of Master of Arts By Omar Bandar‚ A.A.‚ B.S. __________ Douglas A. Yates‚ Advisor
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Copyright © 2012 by Hank Haney All rights reserved. Published in the United States by Crown Archetype‚ an imprint of the Crown Publishing Group‚ a division of Random House‚ Inc.‚ New York. www.crownpublishing.com Crown Archetype with colophon is a trademark of Random House‚ Inc. Cataloging-in-Publication Data is on file with the Library of Congress. eISBN: 978-0-307-98599-6 Jacket design: Michael Nagin Front-cover photograph: © Timothy A. Clary/AFP/Getty Images
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P R E N T I C E H A L L’ S F E D E R A L TA X AT I O N 2013 Individuals EDITORS THOMAS R. POPE University of Kentucky KENNETH E. ANDERSON University of Tennessee CONTRIBUTING AUTHORS D. DALE BANDY University of Central Florida LEANN LUNA University of Tennessee N. ALLEN FORD University of Kansas TIMOTHY J. RUPERT Northeastern University ROBERT L. GARDNER Brigham Young University CHARLENE HENDERSON Mississippi State University RICHARD J. JOSEPH Hult International
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Sequenced. Precise. Elegant. Clear. Hurley’s A Concise Introduction to Logic‚ 11th Edition How to Make an Origami Crane Make your own origami crane using these instructions and the perforated sheet of paper included in your book. 1. Start with a square piece of paper‚ colored side up. Fold in half and open. Then fold in half the other way. 2. Turn the paper over to the white side. Fold the paper in half‚ crease well and open‚ and then fold again in the other direction. 3. Using the creases
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